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Showing posts with label Marketing Tips for Comedians. Show all posts
Showing posts with label Marketing Tips for Comedians. Show all posts

Hugh Hefner Gave me my Comedy Career and a Bunny Gave me Confidence

Hearing Hugh Hefner dying, made me think back to my start in show business.

Before comedy clubs, the place to perform and get paid were Playboy clubs. When I was 21 years old, I was a magician and quitting my job as a teacher, OK, getting fired. So,  I needed to get professional jobs.  I looked up who booked the Playboy Clubs. I figured, it was the perfect place for me, I had talent and cleavage.

The man booking the Playboy clubs was Irvin Arthur. I called his office, “Hi I’m a girl magician and I would be perfect to work Playboy Clubs.”

The woman on the other end laughed and said, “Have your agent call. Mr. Arthur only sees talent who are represented.”

Since I didn’t have an agent, I drove to the 9000 Sunset Building that had the Playboy Marquee on top of it, and went into Mr. Arthur’s office. His receptionist told me in no uncertain words that I didn’t have an appointment and would not be seen.

“I’ll just wait here to see if he has a moment.”

I waited for 5 hours. Mr. Arthur would open his door and see me as various people went in and out. Finally, he motioned me in. Standing in front of his desk, I burned a dollar bill and made it reappear in a banana. He laughed. I put him across his desk and sawed him in half, and his receptionist applauded. That was when he invited me to perform that very night at the Century City Playboy Club.

“We’ve have dinner, you perform, and I’ll give you $50.”
 
That night went great.  I went on to work at Playboy Clubs all across the country and Mr. Arthur became my manager.

It was at the Chicago Playboy club where I met “Hef” and my career changed forever.

My suitcases with my magic act didn’t show up. So, I tell the club manager the bad news, “Yeah, they didn’t arrive… so I can’t go on.”

“Oh no,” he said sounding like an Italian mafia cliché. “So you think you can’t go on because you’re little tricks didn’t come? Really? That’s what you think? Listen sweetheart, the man himself, Hef” is going to be here and he don’t like changes, so do what you have to do. Curtain’s at eight.”

I sit down despondent in the bunny locker room and hear someone talking to me.
Hi! Are you new?

I turn and I’m looking at a woman in a bunny suit.

“I’m… I’m… “

I just burst into tears. She pulls me to her and I cry into her massive bunny breasts.

Everything is wrong! I do a comedy magic act and my tricks didn’t show up. Hef is coming and I have nothing to wear, no act and you’re in a bunny outfit.
 
Judy, let me give you some advice, just say this to yourself, ‘I will survive, as long as I know I can love I know I’ll stay alive. You think I’ll tumble you think I’ll lay down and lie!’ Oh no I will survive.

Yes, I know… not original. But, that bunny changed my life.

I know Hef, Judy, and he wouldn’t be coming here to see your tricks. He’s coming to see you. Your tricks aren’t the funny part, you are. I can see that. Just be yourself. And you will survive. No, you will thrive.

I have nothing to wear.

I have an idea Bunny Chastity said.

The bunny outfit didn’t exactly fit. Bunny Chastity stared at my crotch.
What’s the matter?

Honey, you’ve got to shave?

Shave, I said looking under my arms?

You’ve got, you know, twisters.

Looking at my crotch I noticed the cut of the bunny suit exposed massive quantity of pubic hair.
“I can get you cleaned up in no time, “ says Bunny Chastity pulling out a razor from her locker.

The showroom is filling up. Hef is there.

I come out in the Bunny Outfit, scared as can be… I started to stutter as I said, “He- he- hello everyone… “

I feel them staring at my reddish upper thighs where Bunny Chastity just shaved… Someone shouts, “Hey Bunny!”

And then something snapped in me. Perhaps it was Bunny Chastidy’s motivational speech, or perhaps it was that the Equal Rights Amendment had just gone down to defeat in Illinois.

And said with confidence, “I’m a feminist and don’t call me Bunny! I’m a Rabbit damn you.”
And everyone laughs. And I will remember that moment for the rest of my life. I went on with the show.

Ladies and Gentleman, for the rest of my show I’m going to tell you what I was going to do for you if an airline, I won’t mention their name, but sounds like Belta. Big Laugh.

My escape from my grandmother’s girdle is on it’s way to Alaska. Big Laugh. I was going to do a sawing a man in half, with a black and decker saw, but Hef, you’ll be happy that my luggage is lost because I have a lot of feminist rage. Another Big Laugh.

And let me tell you about my Jewish mother and this cleavage. Another laugh.

Afterwards, Hef introduced me to his girlfriend, Barbie Benton and invited me to spend the night in the Chicago Playboy mansion. I stayed in the leather room which was actually vinyl. It’s all an illusion.

For the next three years I worked Playboy Clubs all across the country and did 22 performances on the Mike Douglas show.. The tricks got old and after a few months, I stopped bring them. I started going sans magic… That was when Playboy Clubs turned into Comedy Clubs and I was ready to ride the gravy train day of comedy, opening for Prince, Kenny Loggins, and of course, Barbie Benton.  And I now speak for a living and write books teaching others how to find their voice and their message.

I realized that magic isn’t tricking people that I’m turning a glass of sugar into a goldfish, but rather, real magic is turning problems into punch lines and speaking the truth. And that’s when you truly make magic.



3 Simple Steps to Get a Business Mentor for Free: Enroll Others in your Message

As a newly single person, I get excited when someone asks me out to dinner, especially when I hear, “I’m treating!”

“Wow, that’s promising. Someone really likes me!”

But, my enthusiasm is dampened when I hear: “I’m treating because I want to pick your brain.”

Now, at my age, I’m thrilled that anyone wants to pick a piece of my body, but my least favorite part to give away for free is my brain.  Isn’t that called intellectual prostitution?  I’m whoring my brain away for a fillet of Salmon.

I understand why I get approached this way. After all, I’m a former standup comic turned speaker and one of the few people who actually gets paid to do what I love – to stand in front of others to entertain and inspire. Most people who consult with me on improving their presentation skills want to learn how to quit their day job and get paid to speak.

I know that the comic or speaker who asks me out for a date has good intent, but there’s a better approach to get information, than offer a meal. It’s not like I have a sign on my door that says, “Will consult for food.”

After all, I’m sure you, just like I, have spent a lot of money filling your brain with marketable skills and professional know-how. We’ve gone to college, attended meetings, got CPU credits, not to mention years of therapy to correct a dysfunctional childhood so we can go days without Xanax.

And you want me to tell you how togged paid to speak for a slice of pizza?

Now, I DO give stuff away. But, it’s usually when someone approaches me with a MESSAGE that I believe in. Then I don’t even care about the meal. I WANT to help because the person has ENROLLED me in their message. They get a “piece of my mind” and a boatload of my talent when they offer me to be a part of something I believe in.

I have donated speeches to cancer, children, veterans as well as assisting with writing TED talks for discounted fees because I believe in the MESSAGE. That’s what happened when Muslim scholar, Dalia Mogahed asked me to write her TED talk which resulted in over 1.5 million views. Even though I'm not Muslim, I’m proud to be a part of her message of ending Islamophobia.

So, when you need help that you can’t afford, think about how you approach someone. Rather that paying them with paella, know how to enroll someone in your message.

3 Steps to Enroll a Business Mentor


  1.  Describe your business without using these three words, “I” “My” “Me.” Rather, describe what you do in terms of the RESULTS you create for OTHERS.  
  2. Identify the “Problems” your business solves. Another words, when Dalia Mogahed came to me, rather than telling me all about herself and the TED talk she wanted to do, she told me of her concerns about the stereotyping and discrimination of Muslims. Although not Muslim myself, I fully got onboard as I wanted to join her in making a difference.
  3. Create a simple statement that contains the problem you want fixed, the audience your business addresses, your credentials to fix the problem, and the results you can create.
Master these simple 3 steps and you will not only enroll a business mentor, but interns, followers, and especially customers. Practice these three steps and use them to promote your business and even get paid to speak!

Get access to Judy by becoming a member of TheMessageofYou.com

Marketing Tips From A Few "Mad Men"


Last week we said goodbye to the hit series Mad Men, an inside look at the scandalous world of advertising in the 1960s -- featuring sex, smoking and drinking. Don Draper gave modern day entrepreneurs lessons on how to present messages that will captivate an audience. David Letterman covered some of the same territory more recently, but we’ll save that for another blog. 
Below are a few of the best marketing take-aways from Mad Men:
1. Find that story about the product. Stats and data are boring. Leave them to Pew and Nate Silver. What Don Draper did so successfully was tell a story that connects to people’s hearts, knowing that’s what they respond to. As he said, “YOU are the product. You have to feel something. That's what sells.” Don’s disturbing past – that he came from a poor, troubled family – allowed him to understand what ordinary people go through. He learned from his past that a story has to touch others. Keep that in mind on how you can turn your mess to a success.
2. Take your clients out. Tweeting is the one night stand of connecting. It’s not enough. Back in the 60s, they had to make a call on a land line and take a client out for dinner and as many drinks as it took to win them over. They didn’t count on emoticons and fast sells. When was the last time you had a meal with a client? It’s an excuse for fun and a dirty martini. 
3. Don’t wait to be invited or for something to happen. Be pro-active. In the final episode, we saw Joan passed over by the male hierarchy. She remained angry only long enough to register what happened, and then moved on to form her own company. I’d like to say that sexism ended twenty years ago, but I won’t lie to you, especially as you flip through the channels looking for a female talk show host to replace the guys. I’ve ranted about this here.
We can learn from women. Like Joan, comic Kathy Griffin wasn’t satisfied by what was being offered to her (more accurately, what wasn’t) so she started her own room and told her stories with such great humor. She celebrated being on the D-list, turning that mess into a successful career. Put on your walking shoes and take your cues from women, as well as from men. The world can be your stage. If you don’t believe me, Shakespeare said it too.
Want to develop your message? Speak? Or just be funnier?
Come to a Judy Carter workshop in LA, SF, and Chicago. Info Here.

25 Websites to Help You Make More Money in Between Gigs

Yesterday, over 100 million dollars was made by people without a job. How did they do it? They had something to share. Remember in grade school when you shared your sandwich with the kid next to you? Well, there are now websites that hook you up with those who want what you have (apartments, cars, theater tickets, spouses, you name it), making helping others profitable. You can earn money if you have spare time, a spare room, or a spare tire.  
Now, when I travel, I stay with delightful people in their homes, use their neighbors’ car, and call on Uber to take me to the airport.  I also make money on the home I’ve vacated, renting it out through a service that does that sort of thing. I’ve gone from spending money on vacation to making money on vacation. I even found a great graphic designer on Elance.com and found my book editor from her Craigslist ad.
So, if your Kickstarter campaign didn’t turn your venture into Google, if you’ve aged out of the workplace, or you’re waiting for your big break, here are some ways you can take advantage of the new sharing economy. 
1. Airbnb out a room—Yes, ‘Airbnb’ is now used as a verb, just like Google. If you live in or near a desirable location (you can lie about your age and your weight, but this is harder) and have an extra room (or don't mind sleeping on the couch) you can earn around $100 a night hosting travelers. Minus some fees, that brings in something like 35K a year! (Also check out: Misterbnb (a gay-friendly take on Airbnb), VacationRentalsand VRBO). 
2. Walk a dog. According to Rover.com (ready to be your best friend), you can make $40 a day by dog-sitting. Take in two dogs and do the math. If you commit to 4 days a week, that comes to almost $17K a year. (Other ideas: DogVacayCare.com, and Fetch! Pet Care). 
3. Do you look cute in a chauffeur’s hat? Drive people around. If you’ve got a full house, you may want to get out for a few hours and go for a drive. Why not get paid for it? Uber drivers who work just a few hours a night, five nights a week earn over $26K a year. (Check out Lyft and SideCar, as well).
4. Sell stuff on eBay. We all have shoes we no longer wear, sweaters we’re sick of, a fondue set or Turkish coffee maker we never use. There are folks willing to buy just about anything. Got a hobby? If not, get one, and then start monetizing it on sites like eBayAmazon, CraigslistEtsy, and Threadflip. Even the most unlikely hobby can fatten up your bank account. Someone I know fixes old watches and then sells them on eBay, bringing in up to $100 a week. I know another guy that made $20K one year by reselling paint-by-number kits. (Hint: People love old crap. The kitschier, the better. Earn some green for that spring clean). 
5. Help someone. Lend a helping hand and TaskRabbit will put some cash in it. This site outsources people’s errands (grocery shopping, housekeeping, repairs, etc). The user lists a task and others post bids. What you earn depends on the task, but even just a few errands a week could bring in $15K a year. FancyHands and Craigslist offer a similar deal. If you're great with kids, check out Care.com and SitterCity (I know someone who charges $25 an hour—IN CASH!) If you're interested in branding and advertisement, Gigwalk is a cool way to get paid for helping companies do market research.
6. Can you write? Are you tech-savvy? Got an hour or two to spare? Become a freelancer and earn money for your skills, without even leaving the couch (or putting on pants!) Sites such as oDeskElance, PeoplePerHourFreelancer and Guru list 100,000+ jobs every month within a wide range of job categories. The best part is its flexibility: long-term, short-term, pay-by-hour, pay-by-project—there's something for literally everyone. How much you make depends on the kind of work you're doing, but even writing up a short blurb for a website can earn you $50 or more. 
Now, SHARE this with your friends and followers so they, too, can cash in on the SHARING economy!

Should We Be Upset By Trevor Noah’s Controversial Tweets?



Trevor Noah is in hot water over a few not-so-hot tweets. The South African comic came under fire after Comedy Central announced he would replace Jon Stewart as host of The Daily Show. His offense: tweets that targeted Jews and women. What are your reactions to his posts? (Spoiler alert: fat chicks, Jewish chicks, and tight asses—be prepared to bristle. Proceed with caution.)
“'Oh yeah the weekend. People are gonna get drunk & think that I'm sexy!' - fat chicks everywhere”
“Messi gets the ball and the real players try foul him, but Messi doesn't go down easy, just like Jewish chicks. #ElClasico”
“Almost bumped a Jewish kid crossing the road. He didn't look b4 crossing but I still would have felt so bad in my German car!”
...Really?
I understand that when it comes to mass tweeting, they can't all be gems. And tweeting while drinking might be more hazardous than driving under the influence. Jeb Bush’s tech officer Ethan Czahor resigned (aka got fired) after people went through his backlog of tweets and found he had referred to women as “sluts” and also made derogatory remarks about gay men.
(BTW—at this point, how many of you are now mass deleting your drunken-attempt-at-humor tweets?)
But, should comics be held accountable when they push the edge of appropriateness? After all, we comics don’t have a HR department lording over us.
There was a time when nothing was off limits and comedy clubs were rampant expressions of homophobia and misogyny. Audiences now feel empowered to express themselves, as Jamie Foxx discovered at the iHeartRadio Music Awards when his opening monologue was booed. He’d gone after Bruce Jenner, who has been pictured everywhere as he is transitioning into a woman.
“We have some groundbreaking performances here, too, tonight. We got Bruce Jenner, who will be here doing some musical performances. He’s doing a his-and-her duet all by himself.”
“Look,” he added. “I’m just busting your balls while I still can.” – Jamie Foxx
Comedy is NOT about alienation, shock, or hatred. It’s supposed to be about laughter. And there is a basic rule to comedy—don’t tell jokes that further oppress people. So, a straight black male cannot make the other gender the butt of his jokes. Unless, of course, he reveals how ONE woman did him wrong and deserves ridiculing. The message is clear—joke fairly.
Richard Pryor broke the comedy race barrier joking about racism. One of his tamer jokes is:
“I woke up in an ambulance. And it wasn’t nothing but white people staring at me. I said, ‘Ain’t this a bitch. I done died and wound up in the wrong muthafucking heaven.’”
He could say that because he was black. Taking a dig at your own kind is not a punishable offense, especially in comedy clubs. If Jamie Foxx identified as transgender, the audience probably would have laughed. He would have been taking a dig at himself. Note to Jamie: not too late.
Noah committed the same offense by taking cheap shots. He doesn't fall into any of those targeted categories. American audiences are balking that he’s taking over our coolest show. We want to trust the new host and believe he speaks for us.
Note to all late night talk show hosts: knock off the misogyny! Honor the legacy of Jon Stewart and Stephen Colbert, who made us laugh like crazy without offending women, Jews, or gays.
What do you think? Have you written some tweets that might get you into some hot water in a few years? I’m taking a poll—is it OK or not OK to laugh at this material?
Let me know in your comments.

Jobs in Show Business: Tips for a Career in Entertainment



The facts are grim for those hoping to break into showbiz. It was while I was on a panel called “Building Your Empire” for the SAG/AFTRA Conservatory that I found out ONLY 10% of actors who are in the union are working. Wait, I’m not done. Only 10% of those who are working are ABOVE THE POVERTY LEVEL. That’s good to know before you quit your day job.  Afterwards they provided food. It must have been a nice change for the participants not to be serving it.

SAG/AFTRA Panel "Building Your Empire"
(L to R) Scott David (CD for Criminal Minds, founder of The Actors Link),
 Ajay Jahveri (Argentum Photos),  
Jamison Reeves (writer, actor, producer, director),  
Judy Carter, (Goddess)  
Lee Garlington (actor, writer, career coach, phenomenal moderator),  
Gary Marsh (founder of Breakdown Services)
Fledgling actors in the audience were asking, “How do I get an agent?”

Well, if you’re just getting over the fact that getting into the SAG/AFTRA union wasn’t your ticket to buying a condo in Brentwood, wait until you see what happens when you sign with an agent.  I’ve been represented by ICM, William Morris Agency, Gersh Agency, 5 different commercial agents, 3 different managers, and have worked with over 15 speakers bureaus.  I once named my dog “Bernie,” after my agent Bernie, because when I called either of them, they didn’t do anything. An actor friend told me he came off stage one night and was approached by a commercial agent, who said, “I’d like to handle you.” That would have been flattering except the guy WAS his agent. 

This year has been one of my most successful yet. I've shot 2 television pilots, my screenplay is being read by producers, I have regular speaking engagements, and I do not have ANY exclusive representation except for my lovely literary agent and a few speaker bureaus.

If you’re like me, you might make the mistake of thinking because you’ve signed with an agent, you can slack off. That’s their job; they often slack off once you’ve signed the agency agreement.

Here’s my plan for BOOSTING YOUR CAREER and BUILDING YOUR OWN EMPIRE:

1) Create a database. (CRM – Customer Relationship Management) When I was an 8 year-old magician performing at birthday parties, I kept every client’s name on an index card in a recipe box. I’ve moved up from a recipe box to a computer, where I file away everyone who has ever contacted me. Just like in Game of Thrones, the power is in the hands of how many people are in your army. Now, your power is in the number of followers you have in your database, on Twitter, on Facebook, and on YouTube. I use SugarCRM. You can use MailChimp, or here is a list of reviews http://www.reviews.com/crm-software/.

2) Provide your followers with value. They want to hear how you can help them. Give your fans something other than, “Come see my show!”  Email them about things THEY are interested in (don’t assume it’s you). Think of yourself as a first responder for THEIR needs.

3) Network by supporting other people.  After your day job, get out of the house, stay off the 405 and other roads that don’t move so you can talk to other comics, actors, writers, and participate in the community.  If you come to other people’s events, they just might come to yours (it’s not true for funerals).

4) Become a YOUTUBE  STAR. DIY your own projects on YouTube. Build your team to create your own projects and internet content. Join together with actors, writers, and directors to show what you can do. YouTube sensation Jenna Marbles has over 13 million subscribers and makes millions. GloZell turned herself into a star with her zany characters on YouTube. YouTube is the stage you want to be on.

5) Change your thinking. Getting a call and being cast in a network show is as unlikely as getting hit by lightning. Oh, wait, that just happened in Venice Beach! But, until I find a new metaphor, I’m holding onto it as it’s the best way to say you shouldn’t think that waiting to be discovered is a productive step. Be pro-active. DISCOVER YOURSELF. Network TV is yesterday. Think about YouTube, Netflix, Google TV, where new stars are being discovered online. The internet is the new casting couch – where you’ll get hits, instead of being hit on.

How to Break Into Stand-Up Comedy


Get into the head of a Comedy Booker! You are invited to join myself and Jamie Flam, Artistic Director of the Hollywood Improv, for a tell-it-like-it-is, Free Teleseminar on “How to Get Booked at a Comedy Club” on Thursday June 19th, 12-1 PM (PDT) 

To get the poop on working in clubs, I had to hang out with other comics. That meant staying up late. Back in the 80’s, after the clubs had shut down for the night, eating over overstuffed pastrami sandwiches at some dive in West Hollywood, there was Tom Dreesen, Johnny Dark, Diane Nichols, Jay Leno, Mark Schiff and Jerry Seinfeld talking shop. That’s where you’d hear who was booking whom, how much we should try to get and whose checks were bouncing. 

When you stay up late, you wake up cranky. When you wake up cranky, you eat carbs. When you eat carbs, you put on weight. When you put on weight, you have to get bigger clothes. Don’t end up in the chubby department testing how far an elastic waistband will stretch. Take advantage of this seminar.

You no longer have to be part of an elite group to find out how to break into stand-up comedy. Recently, I was having a conversation with Jamie Flam, who books the talent at the Hollywood Improv, about the current trends in stand-up comedy. Who is hot? How does he find newcomers? Is stand-up dead? Is storytelling what’s happening? Relishing what I was finding out, I realized that my peeps would love to get in on this. And now you can. At no charge to you! (You can provide your own pastrami sandwiches).

Sign up at Eventbrite. Listen in for free and learn about the current state of stand-up from the eyes of a booker.


LEARN:
  • THREE mistakes that will torpedo your comedy career
  • What are the current trends in standup comedy
  • What clubs are looking for
  • How to submit yourself
If you miss it, the MP3 file will be available on my website for a nominal fee. Again, you’re on your own for the pastrami.

Be sure to TWEET your questions to @judycarter - Jamie will answer select questions during the Teleseminar.

3 Tips to Using The Message of You to Land a Job

I learned a lot about what it takes to get a job by being on the hiring side of the interview desk.  Not too long ago, I put in an ad for a project manager.  Very quickly, I received over 1,000 resumes – and it made me think about how tough it must be for a job seeker to stand above the sheer volume of competition in this difficult economy.

I assumed it would take a long time to narrow the search down with so many applicants – but it didn’t.  So I hope I can help those of you who are looking right now by sharing the things that thinned out the herd – and that made some candidates really shine.

THE GREETING

If I’m hiring someone to be a project manager, they’re going to be writing and sending emails on my behalf.  So, how they addressed me in their query letter gave me a sense of how they might approach my clients.  But -- you’d be surprised how many people began with, “To Whom It May Concern” or “Dear Madam/Sir.

Maybe it was really hard to find out the name of someone with a website called judycarter.com – or from the email address that had my first name in it.  Or -- maybe they knew my name, but were being really careful not to offend me (just in case Judy is a he.)

Granted, I know you have to be a little careful with a business owner named Pat or Gene -- but how often is someone named “Judy” a sir?  If you’re that cautious, working with a comedian is clearly the wrong line of work for you.  You blew it.  (600 down, 400 left to go.) 

MAKING IT PERSONAL

In this age of Google everything, you can certainly find out anything about the person or company on the other side of the interview.  So, my next step was seeing if applicants took the time to research the history of my company and my personal life -- and were smart enough to mention something in the letter to show me that they did.

Guess what?  Most people didn’t.  (300 more gone; 100 left.)  Out of the original 1,000, only 10% even took the time to go to my website.  Since they were already online (the application wasn’t in a newspaper) – it would have only taken a few clicks.  If you’re that lazy – do you really expect anyone (other than a relative or the French government) to hire you?

A form letter isn’t going to get you a job.  Take the time to do a little research and make it specific to the opportunity.  You have the time.  (Or, spend your days customizing your parent’s basement so it’s truly a home; it’s your call.)

IT’S ABOUT THEIR MESSAGE  

If I could attribute one thing that is the key secret to my financial success in an industry where only 5% of SAG/AFTRA (the performer’s unions) members are above the poverty level, it’s about letting go of “me” and focusing on “you.”

People who aren’t making a living at what they love to do have more excuses than dollar bills.  “It’s age, sex, race, discrimination, and it’s a tough market.

No, those aren’t the factors that make the final cuts.  What employers care most about is how well you fit in with their values.  Your credentials might get you in the door, but how well what you stand for matches up with your potential employer is the thing that will get you the job. 

One of my coaching clients shared with me how he scored a job on Broadway by using a technique from my new book, “The Message of You.” In the last chapter of the book, I encourage my reader to listen, mirror, and acknowledge other people’s messages.  My client, David, went into the interview having done extensive research on not only what the employer had done -- but also on what he stood for: the employer’s message.

Going into the interview, instead of giving the typical “why I’m so great” speech, David started with, “I believe that there are three things that I see as your message.”  And, after listing them, he continued, “… and here is how we can fit together.”

He got the job.

We all want to work with, date, and marry people who “get” us.  When Felicia (the very last person I interviewed) came in to meet with me, she not only knew what I did, but WHY I did it.  (That level of understanding is invaluable.)  She showed me her organizational prowess, and how she could help me do what I do better.  She got the job.

Do you know your message? Do you express it in a way that is clear – and quick?  And -- do you know how it fits with the message of the person or company who is interviewing you?

If you don’t – start doing your homework now.  Or -- go shop for some cool posters for that basement.

Who Says Comics Can't Be Rich?


Joining Judy at her NYC workshop is Dan Nainan!

Former student and comic Dan Nainan was on the cover of Parade magazine, “WhatPeople Earn: Parade’s 2013 Salary Report.”
“A former Intel engineer, Nainan took a comedy class to overcome stage fright and now makes $328,000 a year,” says the headline.
Dan lives in NYC and performs comedy all over the world, even performing for President Obama!
Recently, we did a corporate gig together, and I asked Dan what he considers to be at the root of his success.

He said, “Two words… ‘Working Clean.’”

As he honed his material in comedy clubs, Dan didn’t fall prey to doing jokes that would offend Grandma’s ears.  He knew then what he practices now: that a comic can get more gigs if he or she works clean.

Dan quickly realized that if a comedian works "blue" (dirty), he or she would be confined to low-paying gigs in comedy clubs.  Even established comedians who have been seen multiple times on David Letterman and Jay Leno only make $25 on weeknights and $75 on weekends performing in clubs.

In contrast, Dan has earned as much as $15,000 in an evening performing at colleges, corporate events, charity galas, private functions, or on cruise ships.  Developing a fully clean act can be difficult -- but the rewards are definitely worth it.

Dan also picked a topic that EVERYONE can relate to – family. Dan focused his material around his family complications, a relatable topic for any audience.  Dan knows that by doing comedy about his unique background, it makes it much less likely anyone will try to steal his material.  (His mother is Indian and his father is Japanese, and that international background has helped him connect with audiences overseas.)

Many (starving) comedians frown upon ethnic material, but Dan has found his niche – in addition to 300 million Americans, his audience includes over 1 billion Indians scattered around the world.

He found his big break when he opened for Robert Schimmel, then for Russell Peters, (who earns $10M a year according to Forbes Magazine). Riding Russell Peters's coattails, he was introduced to the international comedy market and has become a headliner of his own, performing in 47 US states, as well as over 20 countries. You can check out Dan’s act at http://www.comediandan.com.

If you’d like to see more of Dan, and his story, he’ll be joining me at my New York City workshop on Sunday, March 17th to answer questions on how to make a living as a comic and a speaker.

Should Comics be Funny After a Tragedy?

Like everyone who heard the shocking news this week, I was horrified, outraged, and depressed about the school shooting in Connecticut.  Dealing with these kinds of feelings can make it difficult for comics and speakers -- and their audiences -- to continue as if everything were normal.

In the face of tragedy, how do we comics and speakers do our job?  How can we get onstage and make people laugh -- and is it even appropriate to do so?

The events of last week took me back to another tragedy - September 11, 2001.  I know you know what happened on that day, but what you might not know is that was also the day of the release of my book, “The Comedy Bible.” 
The next day, I boarded a plane for my tour to promote a book I had spent five years of my life writing.  In comedy, timing is everything; starting a tour where the goal is to make people laugh the day after 9/11 is not exactly great timing.

At first, I thought my shows where going to be called off, but to my surprise they weren’t.  I was filled with dread.  How could I possibly make people laugh in midst of a national tragedy?  That’s when I remembered the lessons learned from one of my standup students.

Kathy B. came into my comedy workshop looking very ill.  She had cancer and in the middle of her chemo treatments, she decided to take my standup workshop.  Looking at her frailness, I gently suggested that perhaps she would want to wait until she felt better. That’s when she stood up and spoke in a voice that came from a deeply powerful place, “This cancer has taken away my health; I’ll be damned if it’s going to take away my sense of humor.”

On showcase night, she stepped onstage with her head high and her voice clear and got laughs -- and a standing ovation. Ten years later she is cancer free. She triumphed.

Stepping onstage on September 12th, I took a moment to reflect on the victims of 9/11 -- and then I went on with my act.  What I found was that people really wanted -- and needed -- to laugh. 

There's a healing power to laughter that helps us deal with not just small everyday problems, but with the great tragedies and challenges as well.

(Kathy clearly understood this; that's why it was so important to her to continue.)

Keep hold of your sense of humor; sometimes, when it's the most difficult to laugh, is exactly when the healing power of laughter is needed most.

Judy's Blog

Judy Carter blogs on comedy, storytelling and public speaking techniques, using personal stories and her adventures as a stand-up comic turned motivational public speaker. Her weekly blogs are read by fans of her books, “The Comedy Bible” (Simon and Schuster) and “The Message of You” (St. Martin’s Press), which include comics, speakers, and entrepreneurs. She is also known for teaching the value of humor and storytelling to businesses as a leadership and stress reduction tool.