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Showing posts with label Tips on Public Speaking. Show all posts
Showing posts with label Tips on Public Speaking. Show all posts

I Need a Job! Four Steps to Find New Business Opportunities

The new business opportunity you are trying to find might be might be next door, rather than on LinkedIn.

My friend told me that she got a job as head of marketing for a new startup company. Not only is she going to be on salary, but she also gets a percentage of the startup company. Sarah, in her late 50s, is a former Hollywood agent, screenwriter, and entrepreneur. She doesn’t have an MBA, nor does she have any degree in marketing.


So how did Sarah, who has had little experience in marketing, get this amazing job when other people are aging out of the corporate market?

Sometimes a cliché is true. A dog is a man’s – or in this case, a woman’s – best friend. Sarah got it by walking her dog.

That’s right, you read this right. As both women walked their dogs, Sarah gave her neighbor great tips on launching her startup, which led to a job offer.

You see, business opportunity is everywhere. Some see it and act on it. Others are distracted by desperation and don’t notice when an answer to a career problem is right in front of them. It’s important to realize that it’s never too late to start a new career, in a different business, and have a new income stream.

Many of my baby boomer friends are shocked to find that their retirement savings are not sufficient to cover the long lives we are all facing, and Social Security payments aren’t going to give them a life that includes even grungy hotels.

Here are 4 Steps to help you find new business opportunities:
  1. Get out of the house and meet new people. Branch out. Do something different. Just last weekend, while playing Pokémon Go on the Santa Monica Pier, I met a man who was having trouble with a PokeStop. Turned out that he’s a dentist who had to give a speech, and he was scared out of his mind. Guess who has a new client? Me!
  2. Consider everyone you meet as a potential resource. Business opportunities are not just on LinkedIn or in an office. They can be your nextdoor neighbor whom you walk your dog with, or even your Uber driver (whose brother might run a comedy club that you have been trying to get into). 
  3. Even if you don’t have an elevator, have an elevator speech. Be prepared to tell others what you do in a compelling one-minute pitch that doesn’t sound like you’re selling yourself. Sarah came to me for coaching last year as she was preparing to give a speech. We worked on The Message of You formula, a technique to market yourself -- and what you do by focusing on outcomes. This way of introducing yourself forms an instant connection to others.
  4. Giving often leads to getting. Be generous. Walking her dog, Sarah gave her neighbor marketing ideas. She did it, not to get a job, but that’s who Sarah is. As a freelancer, she advises authors on how to sell more books and does product placement for movies and books.
Do these steps not looking for a hand-out, but as a way of being helpful to others.

Have you noticed that people love when they’re not looking? It’s the same with getting a job or clients. By being giving, you’re likely to generate others to do the same, and you will be the recipient. It’s more inviting than a desperate, “I need a job!”


If you know someone looking for a job, tweet this!

Get paid to speak your life message at The Message of You

5 Tips to Being Funny and Getting on The Daily Show with Trevor Noah


How Did a Serious Analyst End Up on The Daily Show with Trevor Noah?    


What if you could get on TV and talk about your message?

TV needs experts. But, there is nothing duller than a serious expert espousing boring data. Whether you are an entrepreneur, a scientist, or a researcher, you could benefit by being funnier.

When Dalia Mogahed, a research analyst on Muslim issues, came to me for coaching, she was seriously humor impaired. She had an important message about Islamophobia but her speech with charts and graphs was putting audiences to sleep.

To help her grab her audiences' attention I taught Dalia 5 Simple Steps to Getting Laughs.

Her next speech was a hit and because she could speak about a serious topic with humor, she then got invited to be on The Daily Show with Trevor Noah.

We continued working together getting her message and laughs ready for her national TV appearance. Here is a video of us working together.

Her appearance on The Daily Show with Trevor Noah was a hit and since then has gone viral topping even Lady Gaga.

 


Watch her Daily Show appearance here and see if you can identify the comedy techniques we used.

5 Tips to Get Laughs:

How to Get Laughs Tip #1: Orchestrate a Laugh with Your Hands

After a joke, don’t step on your laugh, but rather force a reaction by sticking your hands out towards the audience, nodding your head, as if to say, "Am I right?" "Don't you know it?" Smack!



How to Get Laughs Tip #2: Have a Serious Setup and then a Turn

You'll get more laughs being serious and then surprising the audience with an unexpected turn. When coaching Dalia for her TV appearance I wanted her to get a laugh right at the beginning. So, when Trevor said, “Welcome to the show.” Dalia said, “I’m so excited to be here, I’m a big fan of yours… But I'm also just as excited anytime I clear security and arrive anywhere I travel.” Bam!

How to Get Laughs Tip #3: After you Establish your Credibility, Don't be Afraid to Shock

Shock doesn’t have to be sexual, but rather something unexpected. If you are uncomfortable saying something shocking, you can always attribute it to another person so it doesn’t diminish your credibility.

When Dalia Mogahed said in her speech, “I have to tell you that this is my first time putting some humor into my talk. I was really nervous 'cause I'm a researcher... I get paid to be serious. So I asked my friend, comedian Judy Carter,  'Judy, what if I tell a joke and nobody laughs?' And she said, 'Well, it's not like it'll be the first time they see a Muslim bomb.'” She got the laugh, and I got the credit. WooHoo!

How to Get Laughs Tip #4. The Holy Grail Of Comedy – The Act-Out

Instead of talking about someone or something, you perform it -- you become the people and things you mention in your story.  For instance, this is an example of an Act-Out from comic Wanda Sykes’ act:

“I was hanging out with my little nephew, and the kid - he had a helmet, shoulder pads, knee pads, some shin guards, gloves. And he’s saying, 'I'm going to ride my bike.' I'm like, 'Where - through a minefield?' Bling!!

How to Get Laughs Tip #5: Make Fun of Yourself

Joking about something obvious about your appearance is a great way to get laughs. Since Dalia Mogahed is a Muslim who wears a hijab, when Trevor Noah asked her why she wore a head covering, she slowly and seriously setup the joke by beginning, "The main reason [Muslim women] dress this way is because I never have to have a bad hair day." And The Daily Show audience went crazy. Shaboom!


UPDATE: Dalia Mogahed has now been invited to do a TED talk.


Want to improve your speaking skills?
Join The Message of You University
Work with Judy on Your Message! 
View free step-by-step videos at themessageofyou.com.

Judy Decodes Exactly What it Takes to be a Toastmaster World Champion of Speaking

Judy Carter autographing The Message of You 
and The Comedy Bible for Glenda Dickonson
When Mohammed Qahtani of Dharan, Saudi Arabia, District 79, became the 2015 World Champion of Public Speaking, I was in the audience at Caesar's Palace and heard his speech, "The Power of Words." I knew within 30 seconds that he would win.

We ALL can learn from what I heard, especially Toastmaster women. What a shocker that not one of the finalists was a woman. There were no Toastmistresses. And this was Vegas!

Study these 6 Essential Speech Elements of Mohammed’s speech and let’s turn you into a winner.

(Watch highlights from Mohammed’s Speech here.)

1.    Got message and stories? Mohammed’s “The Power of Words” was very clear. Each story supported what he was trying to convey. He talked about a friend who'd killed himself because of his father’s words, so painful and distancing. It became clear that his message was something he was living. It was authentic. What is your essential message that you are living now?

2.     Get Global.  Every personal message has widespread impact. Mohammed worked “global warming” into his speech. Smart thinking! He used a personal experience to connect to larger ideas. Women can learn from this. We find it so easy to talk about our bodies, our relationships, our experiences, emotions and opinions. These are great for starting; personalizing is connective tissue. But, to be a world champion, we must take a helicopter view of our lives and see what we have to say to the larger world. Thinking of your life in terms of where you fit into current issues will expand your message and increase its influence. 

For example, I brought Kimberly onstage during my speech at the conference, (no it wasn’t planned) and asked for a difficult moment in her childhood. She mentioned an encounter with her teacher in 4th grade. I sensed there was a bigger story. Finding out she lived in South Carolina, I asked her, “What was it like to live as an African American surrounded by Confederate Flags?” That opened up thoughts and feelings that she'd kept buried for years and led to her proclaiming a powerful message, “No one should ever be made to feel less than.”

What part of history has affected who you are and, therefore, can be your message?

3.    Have act-outs.” Let’s face it, speeches are not dramatic. They have none of the glitz of a Vegas show. There are no costume changes, no incredible scenery, and no big cast singing and dancing. It’s one person in a suit, usually pants, not a skirt. To strengthen the entertainment value of your speech, “act-out” the people you mention. Infuse them with life and character. In Mohammed’s speech, he said something along the lines of, “Data and graphs aren’t as powerful as words. We will never change global warming by having a scientist show us data and graphics.” He then acted out a boring scientist talking about the data of global warming and the audience fell apart. This is what it means to “Be your story” rather than to “Tell your story.” Show, don't tell. Stand like the characters, move the way they do. Bring them to life. 

4.    Be Funny. A newbie at National Speaker’s Association asked a pro, “Do I have to be funny to be a speaker?”

And the answer, “No, only if you want to get paid.”

Mohammed got a laugh on his first word – “What?”

Doesn’t look funny does he, but add facial expression, attitude, and audience interaction and he got a huge laugh on the very first WORD.

But most important, he wasn’t going for the joke, but rather for his message.

As a comedy writer, I never go for the jokes when I'm doing my first draft. I start with the message – stories and ideas and find the logic. When that's in place, I punch up the material. To get laughs, start by looking for people you can “act-out.” Get a copy of The Comedy Bible to put together a standup act, or use the Comedy Formulas for Speakers in The Message of You.

5.    Gain confidence by performance time. There is only one way to do this: prepare. Practice and get comfortable with your material. As soon as Mohammed opened his mouth, I felt his confidence. I knew I was watching a pro. One of the most important lessons Ive learned from my years as a standup comic and coaching both comics and speakers is that its not always about how great you are or even how perfect your material is, but what you learn every time you get on stage.As a standup, there were countless painful gigs, such as performing for drunks who heckle, working small audiences, having to perform on a revolving stage so when I got to my punch line I had a new audience. As painful as those gigs were, I was gaining the brain and muscle memory I needed to handle any type of crowd. Oh, this is how you do a small crowd, a tired crowd, a disinterested crowd and so on.” Get up as much as you can in front of your Toastmasters group or in front of any audience. Whether you bomb or do well, you are always learning.  That has a cumulative effect and the audience will relax when they feel you're a pro.

6.    Be selfish. Get help. Focus on what YOU have to do to win. When the finalists came out and it was clear they were all men, I overheard a 30-something female Toastmaster comment to the guy sitting next to her, “No women? We need to change that. We have to work together to help women become finalists.”

And the man sitting next to her said, “With that attitude, you'll never win. You’re thinking of helping someone and every Toastmaster man is thinking, “How can I become the champion?”

He does have a point. Women tend to be caretakers, always out to support someone else. That's something we should do for ourselves too. We have to consider what's our message and work on telling it the best way possible. It requires focus and looking inward.

I’m launching The Message of You University in the near future. This is where we focus on YOU. We find your message, your stories, your humor, and help you be your very best.

Meanwhile – please share this blog with people who need it!


With love – Judy

The Comedy Bible  •  The Message of You
Judy Carter coaching & speech writing programs available here.
Contact: judy@judycarter.com  •  Follow on Twitter 
judycarter.com

47 Tips For Public Speaking

Attending the National Speakers Association 2015 Convention in Washington, D.C. I learned a lot a lot! To be exact - 47 tips on marketing your speech, youtube presence, SEO, and even what kind of camera to buy.
47 Tips on how to have a career as a professional speaker:
1. If you don’t have passion, you will give up. The speakers, entrepreneurs, and businesses that persevere are the ones that keep going when things get tough. -- Vern Harnish
2. Statistics show that our most productive time is when we’re over 50 years old. (I guess not having sex as much gives us time to get things done).
3. Have a short phrase (two to three words) that describes your business – a clear and concise tagline that will make you easily findable on Google. (Note to self – Nobody is looking for “hot whiny girls”). – Heather Lutze
4. Have a “Think Week.” Turn off your wifi, read, reflect, and take some time to think and brainstorm about your business. - Niels Brabandt
5. Write from 5:00-7:00 AM. After you’ve had your Think Week, you’ll be better prepared to focus on solving what is inhibiting your business from growing.
6. Mentor others. We learn when we teach.
7. Leaders are readers. Always be reading a book to improve yourself.
8. When networking, a good conversation starter is, “What’s on your reading list?”
9. Make a list of the top twenty five people you need to know to help further your career and reach out to them.
10. Never eat alone in front of the computer. Use mealtimes to go out and connect with people on your list ala Don Draper.
11. Figure out what makes you an expert in your field and own it. Lead with your strengths, and others will follow.
12. When going to speak for a client – text them a video from the airport about how excited you are to speak to them. They love this!
13. A professional speaker can’t speak to every sector. Figure out who is your target audience and market to them. (I.e. techies, nurses, engineers, bankers, farmers…). 
14. Be conscious of your marketing success/failures— keep a whiteboard in your office and track your daily sales numbers. 
15. Know your Message. If you don’t know it now, keep a journal of the lessons you’ve learned in life that play over and over again— And that’s The Message of You(link is external). (See Number 5 on developing your Heart Story). 
16. Before telling clients what your speaking fee is, get them to tell you about their event. Then, email them with information on what you can do for them with three different pricing options.
17. Have three options for your price offerings: Basic, Deluxe and Premium. Direct them to the sweet spot in the middle.
18. Make the Premium Package crazy expensive. If they want it, but can’t afford it, ask them what element they want from the Premium Package and add a fee to the Deluxe Package. 
19. Create at least five videos per month for your YouTube channel. Make sure to provide plenty of great information for your followers.
20. When making a YouTube video, adjust your voice as if you are speaking to just one person.
21. Your website should contain your core message.
22. Use Google Keyword Planner to figure out how people are searching for your website.
23. Everyone needs a career coach – reach out to an influencer.
24.  Label your images with your keywords (i.e. HealthcareHumorist.jpg) so they have a higher chance of showing up in a Google search.
25. Phrases where only thirty people a month are searching for with low competition are good because they have a high conversion rate.
26. Find out which keywords your competitors are using. That’s right – spy on them.
27. Keywords should be in the first sentence and last sentences of your website, blogs, and bio.
28. Hire people slowly and fire them quickly. 
29. Happiness levels at work increase profitability. 
30. Humor in the workplace increases productivity.
31. Gather the stories of your family. Once they die, the library of your life is closed.
32. The average viewer only spends 36 seconds watching a YouTube video, so your video should have a compelling beginning.
33. But, the first three seconds are most important. Make sure your audience knows what they are going to get out of watching your video. This is your CALL TO ACTION— be sure to remind your viewers to comment, share, and subscribe.
34. Rather than your phone, use this camera(link is external) to record videos as it has great sound and picture. 
35. Always carry a portable tripod(link is external) with you for gigs. 
36. A good marketing strategy is to send out four different emails to see which one gets the best response.
37. When sending out a demo reel, give clients choices: a short, five-minute promo and, if they want to see your entire speech, provide a full one-hour reel.
38. Establish yourself as an expert by hosting online training courses. You can set that up via Udemy(link is external).
39. Use music in your YouTube videos. (MorgueFile.com (link is external)is a great site for copyright-free music). 
40. Bring your camera everywhere— conduct interviews with experts as you meet them and add the videos to your YouTube channel.
41. Always end your YouTube videos with a teaser for your next video.
42. Create title templates using Flixpress(link is external)
43. Video testimonials are essential for business (and remember to always get a release form!)
44. Video proposals are awesome.
45. Prior to speaking, film a YouTube trailer to promote your upcoming speech or program.
46. Be sure to add SEO phrases in the description of every YouTube video (i.e. sales technology speaker).

47. Rather than just providing a YouTube link, upload videos directly to Facebook so it plays instantly— people like that better.

Turning Life’s Messes Into Successes

Yesterday, I went boogie boarding with a friend, my credit cards and all our money tucked into a new, waterproof fanny pack. That’s right a one-piece suit, SPF 30 slathered body and fanny pack – hot!  After catching a fantastic wave and riding it to shore, I discovered the fanny pack hadn’t made it. It was dinner time and I had no money. A few miles from home, we were hungry, sandy, and broke. No Uber for us.
cc-by-2.0
Source: cc-by-2.0
At first I panicked, but as we began our journey home, we stumbled a walkway with gorgeous gardens. Though I’ve lived in Venice Beach for 20 years, I had never known about this incredible street. Some people we ran into told us about their cats, their families, and their lives. Normally, I’m in a rush and this would annoy me. But tonight, I made new friends in the neighborhood that I can borrow stuff from. Then it got even better -- the fancy hot dog stand gave us free samples!  We got thirsty and since it was on 7/11 – 7/11 was giving out free Slushies! Free! What had been a mess turned into a wonderful life affirming adventure. Plus there was extra exercise. In addition to losing money, I lost weight!
As I wrote in my book, “The Message of You,(link is external)” you can’t spell MESSAGE without a MESS. Yet again, I was reminded that when life doesn’t go the way I want it to, there’s often a gift.
A few years ago, while recording my book for Audible, I stumbled over a word and flashed back to the embarrassment of having a speech impediment as a child. I was almost in tears as the director took me aside and told me, “Last week there was somebody very famous here recording his book. The three days it should have taken took him two weeks. Why?  Because he had such a severe speech impediment we had to do it over and over and over and over. That man's name is James Earl Jones.”
I asked, "What?  Darth Vader!  The voice of CNN?  A man who makes a living by his voice can't speak?" 
"Yes, he didn't speak until he was eight. Because of his speaking problem, we kept redoing it until it was perfect.”
I couldn’t believe it.
Then, he said something very wise, "Judy, we're not successful in spite of the messes in our life.  It's because of them.  If you didn't have a problem speaking, you wouldn’t have put so much effort into it and become a professional speaker. You wouldn't have to work so hard." 
He’s right. Think about it. Some of our most successful people overcame difficult beginnings. The reason he created the happiest place on earth was probably because Walt Disney grew up in an alcoholic, abusive home.  Steve Jobs was adopted, disconnected from his family, and created gadgets that connect us all. Anybody notice that Dr. Phil, who wrote the bestselling book on weight loss, looks a little chubby?” I’m guessing his next book will be "Hair Care Tips for Men.” Or am I thinking of Donald Trump?  
OK… a little humor, but the point is if we refuse to let the messes define us, we can use them to our advantage. Your MESSage is in that story of your journey from mess to success.  When you tell THAT story, it’s The Message of You and lets everyone in on the meaning of your life.

3 Speaking Tips From Oscar Winners: Legendary speeches at Oscars 2015

Were the Oscars taken over by motivational speakers this year?  Is John Legend the next Tony Robbins? Judging by the results, it certainly seems so.
 John_Legend_by_Sachyn_Mital.jpg

Rather than giving mindless thank yous, this year’s winners shared MESSAGES. You can change the world in less than one minute, and speakers can definitely learn a thing or two from this.
TIP ONE: Have a call-to-action – A call-to-action is an instruction to the audience to do something. At the end of J.K. Simmons’ emotional acceptance speech, he told the 1 billion plus people watching, “Go call your parents… If you’re lucky enough to have a parent or two alive, call them! Don’t text. Don’t email. Call them! Listen to them for as long as they want to talk to you."  Now that’s a powerful call-to-action!
TIP TWO:  Have a point of view – Several winners used their time at the podium to share their feelings on different issues.  Patricia Arquette spoke out for feminism when she declared: “It's our time to have wage equality” as she accepted her Oscar for Boyhood.
Reese Witherspoon echoed my blog “Don’t Waste your Red Carpet Time” (link is external)when she called out Hollywood for ignoring real issues in favor of chat about dresses as part of the #askhermore campaign.
John Legend, who won for Best Song, made a strong statement. “Selma is now because the struggle for justice is right now… We live in the most incarcerated country in the world. There are more black men under correctional control today then were under slavery in 1850.” Wow! I had tears in my eyes.
Best Actor Eddie Redmayne (The Theory of Everything) spoke about ALS while Best Actress Julianne Moore (Still Alice) used her time to talk about Alzheimer's.Birdman director Alejandro Gonzalez Iñárritu called for respect for Mexican immigrants during his acceptance speech. “We are with you, we see you, we love you, and march on.”
TIP THREE: Reveal your own journey from mess to success.  Perhaps no one gave a more powerful speech than Graham Moore, who won the Best Adapted Screenplay Oscar for The Imitation Game. He used his time at the podium to give a highly personal speech about suicide awareness and depression. "I tried to commit suicide at 16, and now I'm standing here," he said. "I would like for this moment to be for that kid out there who feels like she doesn’t fit in anywhere. You do. Stay weird. Stay different, and then when it's your turn and you are standing on this stage, please pass the same message along."
Wow! It’s been a long time since the Oscars speeches were as substantial and motivational as this.  Hooray for Hollywood!

Download "How to Get Booked on Talk Shows" TeleSeminar for tools and tips with Gina Rubinstein and Judy Carter.
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A Simple Formula for Getting Noticed & Getting Laughs

Whether you're a speaker, a comedian, a psychologist, or the counter person at a McDonald's -- there's one thing you can do to take all your interactions to the next level, get laughs and get noticed. Read on to find out what that is...Read More

Speaking Skills: 9 Tips for Writing a Great Introduction

When giving a speech, most people forget to write their introduction. It can be a nightmare if you leave your intro up to the person introducing you. Disaster can happen and you’re going to have to spend the next ten minutes trying to win over an audience that now thinks you’re a nobody. Here’s how to write a great intro… Read More

Don't Picture the Audience Naked: 5 Tips to Get Over the Fear of Public Speaking

·       Do you get nervous when you speak in front of a group? 
·       Do you get tongue-tied when you’re put on the spot? 
·       Do your brilliant ideas sound stupid when you say them out loud?
·       Would you rather have a root canal than give a speech?  

If you answered yes to any of these questions – don’t worry: you’re normal.
Public speaking is scary.  A survey taken by USA Today found that the number one fear people share is public speaking.  The number two fear is the fear of dying.  Meaning – people would rather  that their parachute not open than to have to speak in front of a group of people.  (I don’t know what the 3rd biggest fear is, but it might be slowly dying while you are standing in front of people...)

If you aren’t frightened of giving a speech, take your pulse -- you might be dead.
My introduction to stage fright was when I was 8 years old working birthday parties as a magician. Before each magic show, there I was in the bathroom throwing up. Being a magician is scary. If I forgot one prop, I would be publicly humiliated. After all, turning a glass of sugar into a goldfish isn’t a great trick if you’ve forgotten the goldfish, or the water the goldfish was in. I'm sure some of the children in the audience are still in therapy over that mistake.

You might think that my fear has lessened since I make a living from performing... it hasn't.

Actually, over time, MY FEAR ESCALATED as I became a professional magician traveling with huge containers full of props. Then, my worse fears came true when my tricks didn’t show up for a gig and I had to perform without them. Many of you read about this in my first book, Stand-Up Comedy: The Book, when going up without magic tricks pushed me instantly, on the spot, into comedy. I don’t know how many other comics got their start because of United Airlines.

I’d like to say that not needing props reduced my anxiety, but it didn’t. Switching to comedy, I just had myself on stage and the never-ending worry, “What if they DON'T LAUGH?” Fears don’t entirely go away; they change. The same thing could be said about THIGHS.

When I transitioned and became a professional speaker, my fears transformed to this thought, “AM I A FRAUD?” My mother wasn’t alive to do the undermining; it was all left to me, but I was good at it. “Who are you to speak to CEOs, businesses, and hospitals?” I asked myself. “What if they don’t respect me?”

Last week, I had THREE SPEAKING engagements and I realized that my fear has decreased. No throwing up...no nightmares...no compulsive over-eating. Well... 2 out of 3 ain't bad. I had to ask myself, "WHAT CHANGED?"

What helped curb my fears was the realization that they were a function of NOT getting something – approval, laughs, applause. That IS a scary place to be. Because when you WANT something from others, you are powerless. You can’t control their reactions. It’s why we have those dreams about being naked on stage. I wonder what strippers dream about. 

Unfortunately for the fearful, there comes a time in most careers when people have to give a presentation.  When that time comes, the ability to speak clearly and decisively is an absolute career must.  And -- being able to state your position with confidence lets you fully participate in meetings, negotiations, and debate.  To be on a career fast track, you have to be able to deliver an effective speech.

If you’re so scared of speaking in front of a group that you avoid it at all costs, you’ll miss out on opportunities to practice a vital skill.  As your fear grows over time, it can lead to a desire to not call attention to yourself – and that can stand in the way of you being noticed, rewarded, and promoted.

So -- how do you get over the fear of public speaking?

The only advice friends will give you when you have to speak in front of an audience is to imagine the audience naked.  To me, that seems like terrible advice.  (Any time I’m in front of naked people, the last thing I want to do is to talk.)  Instead, it would be better advice to tell you to try to understand the source of the problem.

Fear sometimes arises as your internal negative voices turn up the volume when you try to do something out of the ordinary.  When you step outside of your “comfort zone,” fear pops up and tries to convince you to keep safe by avoiding risks.  But since success usually involves risk taking, overcoming fear is a necessity to move ahead in a highly competitive business world.

Fear itself isn’t the problem.  It’s the way you deal with it – or don’t deal with it -- that is the problem.  You might not even be aware how often actions and decisions are solely based on fear.  For instance, you might not go to a party because you’re frightened to go alone, but you tell yourself, “I’m too tired, I have a big day tomorrow.”
This type of unexpressed fear could be slowing your career advancement. You might be avoiding expressing your ideas – both in speeches and in general -- because you feel uncomfortable about the possibility of failure.  But instead of facing that fear, you tell yourself, “I can just send this out in a memo” or  “I’ll keep this to myself – why rock the boat?” or  “I’ll write my speech later; Housewives is on...

When you experience fear -- remember that brave people are not unafraid. What distinguishes them is that they act despite the fear.

 

Judy’s five-step program for managing your speaking fears


Admit your fears to yourself
Imagine yourself giving a speech.  Write down all thoughts of fear, impending doom, anxiety, apprehension, dread, foreboding or panic. 
 The audience will hate me.   I’ll look stupid.  My mouth will go dry. I’ll sweat profusely.   I’ll start cussing -- and won’t be able to stop.  I’ll be so embarrassed that I’ll keel over dead.  And then I’ll start to smell...

Evaluate your fears
Now go back over these lists and cross off all unrealistic fears.  For instance, if one of your fears is "dying" on the platform, you can X that out.  More people have died from clogged pores than from public speaking.  Although giving a speech might make you sweat and grunt, dying is not an option -- even when you wish it would be.

Confide your fears to a friend
Call a friend and tell him or her your realistic fears.  Fear loses a lot of its power when it's out in the open.  Fear also tends to shrink when you share the burden with a sympathetic listener – especially if they have some good solutions -- or can make you laugh.  Maybe your friend will answer your fear of sweating profusely by telling you, “Use lots of deodorant and wear black.”  Once we can joke about our fears, they seem to go away.
 
Focus on what you’re GIVING the audience.
Focusing on others helps take dissolve fear. That’s why I make sure that everything I say is AUTHENTIC and HELPFUL. We’ve all been to an open mic with a performer who NEEDS our laughs. We feel burdened - it’s an energy drain. GIVING to an audience GENERATES ENERGY and alleviates fear.
BEFORE YOU SPEAK OR PERFORM – go over your material to make sure that your message is FOR THEM, rather than FOR YOU. Focusing on giving is likely to bring down your fear levels.

Take action
Fear is like the school bully who's made you his target.  You can try to avoid him by walking home a different way, but he will always find you.  Are you going to let the fear of losing your lunch money dictate where and how you live?  Or -- will you do the scary thing and deal directly with the bad guy?  Successful people aren’t necessarily less frightened than you - they just do things in spite of being frightened.

Don’t wait until you get over your fear to speak.  Do it in spite of being afraid.    And when you speak:

  • Focus on your ideas rather than your insecurity. 
  • Keep your speech simple by having one main idea that you can say clearly.
  • If something goes wrong – don’t ignore it – joke about it.  (“I wanted feedback on my speech – I just didn’t realize it would all be coming from the microphone.”)
  • Fix a dry mouth by squeezing your cheeks (preferably the ones on your face.)

And finally, if you find yourself getting nervous, sweaty, and anxious -- stop -- take a deep breath -- look an audience member in the eye -- and wonder, “Is that Victoria Secret underwear my boss is wearing?!”

Judy's Blog

Judy Carter blogs on comedy, storytelling and public speaking techniques, using personal stories and her adventures as a stand-up comic turned motivational public speaker. Her weekly blogs are read by fans of her books, “The Comedy Bible” (Simon and Schuster) and “The Message of You” (St. Martin’s Press), which include comics, speakers, and entrepreneurs. She is also known for teaching the value of humor and storytelling to businesses as a leadership and stress reduction tool.