Networking Ideas for Selling Yourself: How to get jobs and clients in one minute

How to get jobs and clients in less than one minute.

Stop missing networking opportunities. You can instantly create opportunity – within 30 seconds.

Judy Carter Story/Speaking Workshop

This last week I did a leadership training program on how to use humor and stories to influence others. One of the most powerful parts of the workshop was an approach to a question we get asked routinely by strangers,

“What do you do for a living?”

Most people respond easily with something like, “I’m a teacher…I’m a realtor…I’m a therapist.” By answering this way, you are cutting down on the chance to attract new clients, get paying speaking gigs, and certainly will not inspire conversation or create a connection. Describing your occupation can be boring. Rather than reducing your profession down to your job title, explain the RESULTS YOUR JOB CREATES.

Next time someone asks you what you do for a living, try this:

1.     Dodge the question and ask them about what they do and inquire about their CHALLENGES. Remember what they say as you are going to be repeating it.

2.     Use this script:

“So, what do I do? Well, you know how…" INSERT WHO YOUR OCCUPATION HELPS, i.e. people looking for homes to buy, sick people, people in the workplace…

"They have this problem, they…  "INSERT PROBLEMS YOU FIX IN YOUR OCCUPATION. TRY MIRRORING SOME OF CHALLENGES YOUR PROSPECT HAS. For instance, burnout, employ engagement, finding the right help

"I’m a… INSERT YOUR PROFESSION. “Teacher, Speaker, accountant…” 

"And I…” (teach, show, help) REPEAT OF PEOPLE YOU HELP 

“How they can…”  DESCRIBE THE RESULTS YOU CREATE. For instance, stress reduction, hitting project deadlines... 

When a woman sitting next to me on a plane told me how overworked her department was, I used this formula and that resulted in my getting over $160,000 of speaking engagements. Now, you’re listening!

I asked her what she did (in HR at a naval base) and what challenges she faced. She told me they’d had some downsizing and everyone left was expected to pick up the work load. She also expressed that there was more conflict among co-workers now because of people having added stress.

OK – I got the info I needed to redesign my pitch.

So, I said, “You know how people in the workplace are overwhelmed by what they have to do? They’re not able to spend as much time with their family and their stress causes turnover and possibly taking additional sick leave."

At this point, she said, forgetting that this was what she told me and said, “Yes! That’s exactly what’s happening in our place!”

Knowing we’d connected, I continued by telling her, “I’m stress reduction speaker.” Now, if she were in healthcare, I would say, “I’m a healthcare speaker.” Depending on the need, I adjust how I describe what I do.

"As a former standup comic, I teach comedy skills to help people in the work place laugh their way out of stress and turn the work environment to a place where stress levels decrease and laughter increases, with people saying, “Thank God it’s Monday!”

Her next comment was, “OMG! We could sure use that! Can I have a card?”

Not only did this conversation lead to a speaking engagement at a naval base, but she referred me to speaking for the army, navy, air force, and 10 navy seal events. One plane flight got me two years of bookings.

Now you try it. You’ll need to look at what you do, not just as a job, but as the results you create. That transforms the perceptions of your occupation. “I’m a receptionist” turns into “I’m a maker of first impressions.”

“I’m a project manager,” becomes, “I bring together teams to hit deadlines while adjusting client’s exception (did you mean exceptions or expectations?)and creating unity in the project vision.”

“I’m a relator” is expressed as, “I make dreams come true, create security and a place to build a future.”

I’m an admin turns into, “I’m tamer of chaos.”

I hope you’ll let me know how it works for you. Then you can turn your job into a TED talk and  let me help.

5 Writing Tips for Breaking through Procrastination

Using anxiety to write jokes, blogs, and even, write a book

Procrastinating about writing? Is your creativity block? Guess what? Professional writers are just as anxious as you are and often use shame to fuel their creativity. Read on…

Yesterday I went to a writing meetup and my friend, who was supposed to go, bailed on me. The reason she gave, “I don’t feel creative. I have no ideas. I just don’t feel like writing.”

This begs the questions: Do we wait for inspiration to write, or does writing inspire ideas?

I’ve had a career writing books and speeches/TED Talks for myself and others, yet most of the time, I haven’t actually felt like writing. I’ve often sit down to do it, not with an abundance of ideas screaming to put themselves onto the page, but fearing that I have nothing to say. Each time, I question why I accepted this assignment and become terrified, and that’s what gets me to the computer. At the basis of my writing is fear of public humiliation.  

One would think that something I’ve done my whole life would build confidence. But, what sticks with me is not the recollection of my last standing ovation from a corporate keynote or the lovely email from one of my readers. No, my writing foreplay is imagining an entire audience looking at their iPhones while I’m on stage, letting me know I’m boring. I fear I’ll write a blog no one finds interesting. You would think that this negativity would stop me from writing but, no, shame is my motivation. I have to prove to myself that I’m not as bad I think.  

Each creative process is a mess to success. The extreme anxiety I start with stirs the adrenaline that fuels a rant, joke, blog, or even, a book. When working on a project, I record snippets of ideas on my iPhone and write morsels on junk mail envelopes, thinking these vague ideas don’t deserve real paper. Looking at them confirms that I was right, filling me with frustration and anxiety, because my calendar says I have to get this mess into some kind of shape. If you want to see what happens when I’m preparing a speech, look at this video. It’s sure to make you feel better about your own process. 

Writing is hard. That doesn’t mean it’s not going to be good. There’s nothing as unfunny and un-fun as writing a speech or a comedy. Remember how on "Seinfeld," Jerry and George would brainstorm ideas for their “show about nothing” -- and everything seemed so easy and made us laugh?

In the real world, writers are often frustrated, anxious, doubtful, and frequently find themselves staying up past midnight staring at a laptop and guzzling pitchers of coffee, desperately hoping something will occur to them other than the awful first, second, and third drafts they’ve been staring at for hours.

But -- what comforts me is to realize that all of our successes start out as messes. And the people who succeed are the ones who stick with the mess, finally uncovering the material that works.

So, if you have dreams of giving a TED Talk, writing a book, doing standup, or getting paid to speak, just start. Don’t give up because you’re weighed down by the feeling that every idea has to be perfectly formed in your head BEFORE you start typing it.

In my online workshop, everyone learns that material doesn’t come out of you fully formed like a newborn colt that can just leap to its feet and gallop. New material comes out raw and unformed, and most of the time just lays there like a baby bird, until with rewrite after rewrite, you finally feed it enough that it can fly.

So don’t paralyze yourself with the need to be perfect.  Whether you’re writing your story, an act or a speech, what you start with doesn’t matter. What does is that you start. Nurture and parent the idea, and it will gradually takes on a life of its own. Your job is to show up, even if you have nothing. Remember “build it and they will come?” Trust me on this.

5 Steps to Completing a Writing Project

1. Set a time to write and put it in your calendar. Honor it as if you would if you an appointment with a doctor (not the way they do it, however). Take it seriously.
2. Set your timer to go off after 10 minutes and write until you hear it. Then increase the amount you set aside for writing. It is a mistake to have the WHOLE day to write. Be time specific.
3. Use Twitter as creative writing prompts. See what trending on Twitter and write about that.
4. Use a creative writing prompt to get started and see where it goes. Here are 365 creativewriting prompts http://thinkwritten.com/365-creative-writing-prompts/
5. Have a support team. A friend, a meetup, or join our online community at https://TheMessageOfYou.com and we’ll make sure you don’t procrastinate.

Surviving Holiday Stay-overs: Home is Where the Heart is… and Where Murders are Committed

Staying at someone’s house over the holidays, guests have to follow house rules and they can defy all logic.

Spending Christmas at my best friend’s house seemed like a great idea. It was especially perfect since I’d rented out my house for the entire holiday season so I’d have a place to go and be with, not only my dogs, but also someone I’ve known for 25 years. But, you can know someone for 100 years, and you don’t really know them until you’ve lived with them in their house for 24 hours. Because, there I am in her kitchen hearing a hysterical voice I didn’t recognize telling me, “You put a wet bowl in the dry section of the sink!”

Dry side and wet side of sink

I knew what a wet bowl was. But what sort of sink has a dry section? Laura and I have a terrific history. We’ve helped each other though break-ups, she’s cared for my dogs when I’ve gone away, we’ve traveled together happily, and she is one of the most generous people I know. But in her own home, I sadly discovered, Laura has more rules than Homeland Security. And apparently Christmas is a Code Red.

This wasn’t the first time I’d discovered that someone could be very different when you’re staying at their place. A love affair on vacation in the Caribbean went awry when I went to Ohio and found that great, hot sex didn’t happen after I’d put my lover’s garlic powder in the wrong place and messed up an elaborate filing system of spices. My getting on top of, into and in between sheets on a bed that had been made with hospital corners led to another cataclysmic fight. Home may be where the heart is, but it’s also where the rules are. And they’re not to be broken.

Laura had a specific approach to trash. Anything smelly was to go into the metal can. Other things went into the trash compactor. I got out my notebook and made a note, but a smell got by me and there was trouble. I got trashed because of the trash.

She also cared that the dogs’ mouths get wiped after they’d visited their water bowls so as not to mess up the floor. Each time I heard a sound that could mean impending danger, I ran into the kitchen. The kitchen became an area of stress. The refrigerator was only to be opened for glimpses and there was a serious time limit for those. Laura came running down to ask, “What are you doing?”

“Trying to find cream cheese,” I whispered, wondering why she seemed so alarmed. Turned out she was alarmed because of the alarm.

Freezer with labeled food and alarm

“The refrigerator alarm went off,” she told me. “You kept it open too long.”

Not wanting to offend again I opened the refrigerator and snapped a photo with my iPhone. That would allow me to check the inventory except that the milk blocked many things. I had to move it and take another picture. It was a far from perfect solution but the only way to elude the alarm. I didn’t want the cops to come because I was searching for cream cheese.

Heater was off at night. It was winter. In my room, the thermometer said 51. I could see my breath. My dogs and I cuddled for warmth, but I still had to sleep in my ski underwear.

Day two I learned that cereal bags were to be heat sealed with a Food Saver machine, showers were to be squeegeed, and all stainless steel faucets had to be towel dried. I tried to argue, “But, it’s water. It dries on its own.” In this house, water was tantamount to Muriatic Acid.

What may have been my biggest screw up was as Laura was putting away the dry items on the left side of the sink, I put a dog dish I’d washed out on top of the dry items. In my defense, I’ve never washed my dog’s dish as they understand that licking them clean is their job. I was wrong to expect praise for cleaning the bowl and was chagrined to be scolded for putting it on the wrong side of the sink with the dry items. True, it was wet, and it didn’t belong ON TOP of other dry items.

“Do you understand what you did?” she asked giving me a disapproving look.

Pantry with Labels

“Yes, I do.” I said, hoping to keep things at bay. “I got dry stuff wet again?”

“I want you to repeat to me what you think I’m saying.” she said, combining the worst of all my elementary school teachers. I was exhausted because of my freezing room, still hurt at having been reprimanded for missing a portion when I cleaned the dog pee off the tile floor and when I neglected to wipe my dog’s paws off thoroughly enough earlier this morning. All this combined to make me suspect she wasn’t enjoying spending the holiday with me or maybe she was picking up where my mother left off years ago, telling me each thing I didn’t do right. It didn’t matter. At that moment I wanted to grab a knife, put it into her and then leave it on top of the dry items. But if blood would stain the tile, I would hear about it, and I couldn’t face my life without my BFF, not on top of a Trump presidency.

So, rather than stabbing her, we actually talked and both realized that we were triggered. I told her about a childhood where I was blamed for everything and she talked about a childhood where she wasn’t seen, heard, or appreciated. We hugged. We cried. I dropped my Kleenex on floor. We both looked at it and before she could talk, I said, “I’ll pay for maid service.”

We laughed and that made everything okay, as it often does.

Join Judy's free webinar: "Finding Extraordinary Stories in an Ordinary Day" Weds., Jan 4th 6pm PT 

Register here: https://themessageofyou.com/3-essential-stories/ 

TO BE FAIR - HERE IS LAURA'S RESPONSE:

When my BFF, Judy, called to tell me that she had rented out her entire house for the long Christmas weekend and she would like to come and stay at my house with her dogs, I said “yes!” immediately. I love the idea of holidays – especially Christmas. I’m just not so much into the execution of them. So, when Judy called, I was right in the midst of my usual Christmas season routine of not shopping, not decorating and not planning anything special. I thought her staying with me would be fantastic with us hanging out, cooking, eating, walking our dogs together, watching movies, doing whatever we want because we can. This is exactly what I love about not planning – being open to spontaneity and the unexpected. It was going to be a perfectly fun and relaxing holiday weekend. After all, I'm an easy going person.

I have known Judy for about 20 years. We have gotten especially close over the past 5 years as we have helped each other through some difficult times, traveled together to exotic destinations just because the opportunity arose and we are both curious and adventurous and shared thousands of personal, political and “if I ran the world …” stories. And, though we are about as different as two friends could be, in that Felix Unger and Oscar Madison sort of way, we are also about as compatible as two people could be and ALWAYS have a blast together. I consider her my honorary sister and had no hesitations about having her and her dogs stay with me.

So now I have a plan for Christmas and it perfectly fits my take-it-as-it-comes and make-it-your-own-great-holiday lifestyle.

On Christmas Eve, Judy and her two dogs arrive and settle into the guest room and then we stay up late chatting and munching on goodies until we head off to our respective rooms to sleep. I had told Judy when she arrived that the room she was staying in was evidently one they forgot to insulate when they build my house because it is always significantly colder in the winter and significantly hotter in the summer than the rest of the house. I made sure she knew how to work the space heater, told her about the down comforter in the closet if she needed it, showed her the thermostat and asked if she wanted the central heat on or off overnight. She is like me and said she prefers it off.

The next morning, I wander downstairs to see that Judy has already been up and had her tea. I do not actually see Judy, smell tea or see a tea cup, but I do see the dots of white from the foamy milk Judy likes in her tea on the counter and the spoon with still-clinging tiny white milk bubbles on it nearby. Okay. I go to get a treat for my dogs and notice that Judy has also had some nuts at some point the previous night. Not because I saw Judy have nuts, but because the lid to the jar is askew in such a manner that if you were to pick up the jar by the lid, it might just come off in your hand and the rest of the jar would then be all over the floor. Note to self – fix that. Speaking of the floor, one of Judy’s dogs is one of those “water dogs” who likes to drink from the water bowl and then stick his whole snout in the bowl up to his eyes when he is done and enjoy the feeling of the water dribbling out of his mouth as he walks through the house. I didn’t see Cody drinking water, nor do I see him in the kitchen, but I do see a trail of water from the far end of the kitchen that streams past the oven and the refrigerator and then rounds the dining room table. At the end of the trail, Cody lays on the dog bed looking refreshed and hydrated. Alright, a little clean up task for me. I go for a cold bottle of water just then but encounter something crusty on the refrigerator handle as I open the door. Hmmm. That wasn’t there before. I wonder what the hell that is.

None of these little Pig Pen-esque idiosyncrasies about Judy is new to me, or to anyone who has known her from more than an hour. Another close friend of hers characterizes Judy perfectly when she said that Judy “has a very causal relationship with her belongings.” What I’m starting to realize, is that when mi casa es tu casa, with Judy, that includes all of my belongings on that list of things that she does not feel a need to fret much about.

So, I tighten the lid on the jar of peanuts, take up the water bowl so the dogs drink outside, throw a rag towel on the floor and mop up Cody’s drool, put the spoon in the dishwasher, scrape the crud off of the refrigerator handle and wipe up the milk. I also make a mental note to let Judy know about a few house rules when I see her.

When she appears from the bedroom a little while later, she tells me she did not sleep well at all because she was “freezing all night.”

“That’s terrible,” I said. Personally, I hate being too cold, especially when you’re trying to sleep.

“Did you use the space heater?” I ask.

“No” she says, “I was afraid to leave it on.”

That’s fair, I think. I’m a bit paranoid about them tipping over and causing a fire myself.

“Did you get out the down comforter?” I ask.

She wanders away without answering.

I should also mention that, while I am not a clinician, Judy has what appears to be some form of ADD and I had already met my one question quote for her attention span.

It turns out, she never heard me say there was a comforter, again, because it was the second or third item in the list of things I told her about in the guest room.

So, I do mention her not to put a water bowl down unless she is supervising Cody’s drool habit and that the hand-washable stuff in the side of the sink with the drain board should be emptied when dishes are dry before newly washed items are put on top of the formerly dry items, the refrigerator door beeps if you keep it open too long and the temperature is being compromised, etc. And, no worries, it is Christmas day and we are going to fry a turkey in the turkey fryer she brought over and have a fantastic day. I am excited because we were going to do that together last year, but she was sick over Christmas.

So Judy decides to get the turkey out of the fridge and prep it for the big event. She puts it in the sink and begins what looks like a wrestling match with it – and even though Judy has a knife and scissors, she does not appear to be winning. I don’t know about you, but I definitely have a healthy fear of food-born organisms, especially in poultry. I’m seeing turkey juice and bits flying around the “wet” side of the sink and landing on the counter, the “dry” side dishes, the faucet, handles, cabinetry, and just about everything in an 18 inch radius of Judy and the turkey. I slowly back away from the situation like it’s the biohazard zone.

Oh god, I’m thinking, how will this disaster end?

Well, fast forward to turkey prep continuing with Judy injecting it with marinade on my center island, thus contaminating that entire cooking surface as well, to Judy asking me for a jar of poultry seasoning and proceeding, not to shake it all over the raw turkey, but to put seasoning in her hand, rub it on the turkey skin and then ACTUALLY pick up the jar with said hand, stick a finger in the jar with turkey slime on it to get a pinch more for an area that needed that extra bit more coverage. In my mind, large portions of my kitchen were cordoned off by virtual police crime scene tape.

Nonetheless, the meal is coming together and I’m feeling pretty confident that the proper cooking temperature and plenty of bleach-based cleaner will make everything okay. The deep fryer is filled with oil, plugged in and…. not heating. Yup, I guess when Judy dropped the fryer as she was carrying it a bit haphazardly into my garage the day before, it dislodged the part of the contraption that communicates with the heating element to actually heat up.

Well, plan B became pouring the cold peanut oil out of the broken fryer into a pan, heating it on the stove top, deconstructing the raw turkey and frying it piece-by-piece. Here are the highlights:

Me: “Judy, is that the plastic cover for the meat thermometer that you have in the boiling oil?” Judy: “Oh, I was wondering about that,” taking the now melting cover out of the pot of oil.

Judy: “Do you have tongs?” Me: “Yes, in that drawer.” From that drawer where there are two sets of sturdy, grippy tongs, Judy selects the third set – ice tongs. Cut to Judy with a very slippery, five pound turkey thigh and leg hovering over a very full boiling pot of oil on a gas range and the slow motion action of me yelling “Nooootttt thoooose tonnnnngs…” as the thigh slides from the weak and not-at-all-grippy tongs splashing down into the pot. About a cup of hot oil erupts out on to the neighboring burner which, thankfully, was not lit. I admit that I did retrieve the fire extinguisher from the laundry room and place it on the counter next to where Judy was frying. And I might have let slip a phrase such as, “I prefer not to have my house burn down today.”

I could go on and on. REALLY. And, needless to say, Judy and I were quite perturbed and had a few cross words with each other. But what matters is, we really, really love each other and want to be friends until we are in assisted living together. And, in order to do that, we need to resolve differences and move forward. So we did. We wanted to find a solution, so we talked about what happened and each of our emotional triggers from the day. We felt heard, close and loved. And we could laugh about it. Being the problem solvers we both are, we decided to hire a cleaning crew the next day, so we could continue our stay-cation, and our friendship. And, being the generous, fair and high moral character person that Judy is, she paid the entire cleaning bill. Merry Christmas to me!

That dinner, when it was finally cooked, was delicious, and filled my body and soul. I love you Judy and I always will.

I Need a Job! Four Steps to Find New Business Opportunities

The new business opportunity you are trying to find might be might be next door, rather than on LinkedIn.

My friend told me that she got a job as head of marketing for a new startup company. Not only is she going to be on salary, but she also gets a percentage of the startup company. Sarah, in her late 50s, is a former Hollywood agent, screenwriter, and entrepreneur. She doesn’t have an MBA, nor does she have any degree in marketing.

So how did Sarah, who has had little experience in marketing, get this amazing job when other people are aging out of the corporate market?

Sometimes a cliché is true. A dog is a man’s – or in this case, a woman’s – best friend. Sarah got it by walking her dog.

That’s right, you read this right. As both women walked their dogs, Sarah gave her neighbor great tips on launching her startup, which led to a job offer.

You see, business opportunity is everywhere. Some see it and act on it. Others are distracted by desperation and don’t notice when an answer to a career problem is right in front of them. It’s important to realize that it’s never too late to start a new career, in a different business, and have a new income stream.

Many of my baby boomer friends are shocked to find that their retirement savings are not sufficient to cover the long lives we are all facing, and Social Security payments aren’t going to give them a life that includes even grungy hotels.

Here are 4 Steps to help you find new business opportunities:

1. Get out of the house and meet new people. Branch out. Do something different. Just last weekend, while playing Pokémon Go on the Santa Monica Pier, I met a man who was having trouble with a PokeStop. Turned out that he’s a dentist who had to give a speech, and he was scared out of his mind. Guess who has a new client? Me!
2. Consider everyone you meet as a potential resource. Business opportunities are not just on LinkedIn or in an office. They can be your nextdoor neighbor whom you walk your dog with, or even your Uber driver (whose brother might run a comedy club that you have been trying to get into). 
3. Even if you don’t have an elevator, have an elevator speech. Be prepared to tell others what you do in a compelling one-minute pitch that doesn’t sound like you’re selling yourself. Sarah came to me for coaching last year as she was preparing to give a speech. We worked on The Message of You formula, a technique to market yourself -- and what you do by focusing on outcomes. This way of introducing yourself forms an instant connection to others.
4. Giving often leads to getting. Be generous. Walking her dog, Sarah gave her neighbor marketing ideas. She did it, not to get a job, but that’s who Sarah is. As a freelancer, she advises authors on how to sell more books and does product placement for movies and books.

Do these steps not looking for a hand-out, but as a way of being helpful to others.

Have you noticed that people love when they’re not looking? It’s the same with getting a job or clients. By being giving, you’re likely to generate others to do the same, and you will be the recipient. It’s more inviting than a desperate, “I need a job!”

If you know someone looking for a job, tweet this!

@JudyCarter

Get paid to speak your life message at The Message of You