No matter how powerful, smart, inspiring, or hilarious your Message is— it’s ineffective if no one is listening. As a performer and business owner, your relationship to your audience is everything. It doesn’t matter whether that audience consists of clients, customers, web surfers, or even someone looking at your grave – if no one pays attention, do you really exist?
Just last week, at my NYC “Message of You” Workshop, I asked the participants to share the Message they would want on their gravestones. Your “Message” is your life’s logline— a combo of who you are and who’s on the receiving end (mourners, grave diggers, clergy, lovers who don’t want to spring for a room). At first, my students hesitated, awkwardly trying to figure out what they might say. Some chose the “keep on laughing” route, though no one said, “Dying is easy, comedy is hard.” A popular Message was “Care about others!” These are fine, if you want your Message to sound like a Hallmark card.
So how do we come up with a global Message that inspires others while keeping our individuality? Walk through a Jewish cemetery and you might think the Message is already carved into the stone; they’re all the same. While trying to find my mother’s grave, I stopped seven times as I read, “Beloved wife, mother, daughter.” Jewish cemeteries are notorious for having a pretty uniform layout and it’s not like you can say ‘turn right at the mausoleum and a left at the 6 foot statue of Jesus’. As I walked around and read what was on the gravestones, I wondered how everyone was beloved when we know what really happens at Seders. Missing was the humor, the last dig at your spouse, the sharp retort to the Buddinsky sister-in-law. Your stone is your closing number, summing it all up, an eternal Facebook page. Your life is your Message. If ever there was a place to put “The Message of You,” it’s on your gravestone!
How do you find that inspiring Message? The pithy wrap up? Your Martin Luther King Jr. moment?… Writing a great tombstone is just like preparing a terrific speech. You should shape your personal Message while empathizing with your audience. It’s safe to assume those in a graveyard might be in a down mood, not dissimilar from a corporate audience. So, write your Message keeping in mind the audience.
Given this, “It’s about them” philosophy, my students started formulating powerfully transforming Messages, creating gravestones that will be wake-up calls long after they are dead.
Some of my favorites:
“I’m laying down but you’re standing up. Make something of yourself.”
“I told you I wasn’t feeling well. Don’t ignore that pain!”
Mine was: “What are you looking at? You’re gonna be here one day. Get out of this graveyard and live!”
Getting to take off with something like that makes dying -- to die for.
You don’t have to put it in stone, but what would your stone say?
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