“Wow, that’s promising. Someone really likes me!”
But, my enthusiasm is dampened when I hear: “I’m treating because I want to pick your brain.”
Now, at my age, I’m thrilled that anyone wants to pick a piece of my body, but my least favorite part to give away for free is my brain. Isn’t that called intellectual prostitution? I’m whoring my brain away for a fillet of Salmon.
I understand why I get approached this way. After all, I’m a former standup comic turned speaker and one of the few people who actually gets paid to do what I love – to stand in front of others to entertain and inspire. Most people who consult with me on improving their presentation skills want to learn how to quit their day job and get paid to speak.
- Describe your business without using these three words, “I” “My” “Me.” Rather, describe what you do in terms of the RESULTS you create for OTHERS.
- Identify the “Problems” your business solves. Another words, when Dalia Mogahed came to me, rather than telling me all about herself and the TED talk she wanted to do, she told me of her concerns about the stereotyping and discrimination of Muslims. Although not Muslim myself, I fully got onboard as I wanted to join her in making a difference.
- Create a simple statement that contains the problem you want fixed, the audience your business addresses, your credentials to fix the problem, and the results you can create.