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I Need a Job! Four Steps to Find New Business Opportunities

The new business opportunity you are trying to find might be might be next door, rather than on LinkedIn.

My friend told me that she got a job as head of marketing for a new startup company. Not only is she going to be on salary, but she also gets a percentage of the startup company. Sarah, in her late 50s, is a former Hollywood agent, screenwriter, and entrepreneur. She doesn’t have an MBA, nor does she have any degree in marketing.

So how did Sarah, who has had little experience in marketing, get this amazing job when other people are aging out of the corporate market?

Sometimes a cliché is true. A dog is a man’s – or in this case, a woman’s – best friend. Sarah got it by walking her dog.

That’s right, you read this right. As both women walked their dogs, Sarah gave her neighbor great tips on launching her startup, which led to a job offer.

You see, business opportunity is everywhere. Some see it and act on it. Others are distracted by desperation and don’t notice when an answer to a career problem is right in front of them. It’s important to realize that it’s never too late to start a new career, in a different business, and have a new income stream.

Many of my baby boomer friends are shocked to find that their retirement savings are not sufficient to cover the long lives we are all facing, and Social Security payments aren’t going to give them a life that includes even grungy hotels.

Here are 4 Steps to help you find new business opportunities:
  1. Get out of the house and meet new people. Branch out. Do something different. Just last weekend, while playing Pokémon Go on the Santa Monica Pier, I met a man who was having trouble with a PokeStop. Turned out that he’s a dentist who had to give a speech, and he was scared out of his mind. Guess who has a new client? Me!
  2. Consider everyone you meet as a potential resource. Business opportunities are not just on LinkedIn or in an office. They can be your nextdoor neighbor whom you walk your dog with, or even your Uber driver (whose brother might run a comedy club that you have been trying to get into). 
  3. Even if you don’t have an elevator, have an elevator speech. Be prepared to tell others what you do in a compelling one-minute pitch that doesn’t sound like you’re selling yourself. Sarah came to me for coaching last year as she was preparing to give a speech. We worked on The Message of You formula, a technique to market yourself -- and what you do by focusing on outcomes. This way of introducing yourself forms an instant connection to others.
  4. Giving often leads to getting. Be generous. Walking her dog, Sarah gave her neighbor marketing ideas. She did it, not to get a job, but that’s who Sarah is. As a freelancer, she advises authors on how to sell more books and does product placement for movies and books.
Do these steps not looking for a hand-out, but as a way of being helpful to others.

Have you noticed that people love when they’re not looking? It’s the same with getting a job or clients. By being giving, you’re likely to generate others to do the same, and you will be the recipient. It’s more inviting than a desperate, “I need a job!”

If you know someone looking for a job, tweet this!

Get paid to speak your life message at The Message of You

How to Become a Paid Motivational Speaker

5 Steps to Having a Moneymaking Message 

In becoming a motivational speaker, I went from being a standup comic, flying coach, getting heckled, and sharing a Motel 6 to being a paid speaker, traveling first class, speaking to an appreciative audience, and staying in fancy hotels with spa soap. Rather than doing nine shows a week in a comedy club, I was now earning more doing just one speech.  

Speaking at Women's Health Event in Pensacola, Fl

In 2008, however, everything changed. When the recession hit, the motivational speaking market went downhill as companies could no longer justify hiring a pick-them-up, make-them-laugh speaker. Rather than entertainment, they needed someone with a message, someone who would deliver “take-aways” that improved efficiency, reduced sick days, and boosted their bottom line.

Seeing the writing on the podium, I switched from being a “lighten up humorist” to speaking on the topics of stress reduction and leadership. I continued to use my comedy material to keep the audience laughing, but added specific ACTION STEPS to make my points create lasting results. Developing these STEPS are essential if you want to have a moneymaking message as a motivational speaker.

In my online speaking workshop, students find these crucial action steps by examining their own “mess-to-success” journeys and taking advantage of the specifics that worked for them. Few thought to examine how they lost weight, conquered a depression, or started a business. They were so busy keeping up with LinkedIn and Facebook, they overlooked what they’d learned about overcoming a particular challenge. Getting in touch with those steps is the way to earn extra income as a speaker and can even transform into a book.

Here are some steps to help you find your Action Steps to become a motivation speaker:

This is excerpted from my book "The Message of You"
  1. Make a list of your successes.
  2. Next to each, note your starting point, i.e., bad health, living with your parents, directionless, whatever.
  3. Explain how you got from your “mess” to your “success.”
  4. Find 3 things you did differently that worked. 
  5. Give a name/label to those 3 things that got you to success as those are your Action Steps.
Watch free video lessons, get coaching, and join online workshops to find your message and become a paid motivational speaker.

Message Marketing: 6 Essential Entrepreneurial Marketing Skills for Your Home-Based Business

Attend Free Online "Marketing Your Message" with Judy Carter

Thursday, August 4 - 6pm to 7pm (Pacific Time)

Register HERE

Yesterday, when I asked my neighbor’s kid if she could walk my dog, she directed me to her dog walking website, complete with client reviews, a message statement, customer testimonials, and pricing tiers. In the About section, I learned she is 10 years old.

Say what you will about Millennials, but today’s kids have more sophisticated message marketing skills than most Baby Boomers. Still, even if you aren’t a born entrepreneur, you can learn 6 essential skills necessary to earn extra income with your home-based business.

Why become an entrepreneur?

With company’s hiring fewer full time employees, careers like my father’s, who had one job for his entire life and retired at 55 years old with a lucrative pension, are few and far between. According to The U.S. Bureau of Labor Statistics, the average person now has 12 jobs in his or her lifetime, and many of them are at the same time. If you want to afford a great lifestyle, it is necessary to be a self-starter and know how to maximize your earnings.

When starting a home-based business, BEFORE you hire someone to design your website, write copy, and handle the marketing, learn these 6 marketing skills:

1. Know your message. Your essential business message has to be front and center on your website. This is called Your Promise Statement which is a 5 to 7 word statement that conveys the results of someone using your service or product. That should go onto your website, form your social marketing campaign, and be reflected by your logo. http://themessageofyou.com/webinar-jane/

2. Get Google to Find You. Like the old adage goes, what good is a website if Google can’t find it? You can DIY SEO marketing to increase your online ranking without hiring an expensive expert.

3. Write Findable and Sizzling Web Copy.  Data driven websites are a bore. Communicate with clients using STORIES. There are 3 Essential Stories you have to have on your website.

4. Create a great demo video. Before you hire an expensive video production crew, assemble an authentic video that will connect with Millennials. A phone and selfie stick will be useful as you want to be authentic.

5. Connect with stories. Know your 3 Essential Business Stories that include: the story of your customers, the story of your business, and your own personal heart story.

6. Use public speaking to promote your business. Yes, speaking is scary, but there is no better marketing than a 12-minute TEDx talk to turn you into an International Expert.
Your message is your foundation to your marketing. To help you find your message and
other marketing skills, view free video lessons here. It all comes down to message

Overcoming Procrastination: Read this now or you never will

Attend Free Online  Workshop with Judy Carter

Thursday, Aug 4 - 6pm to 7pm (Pacific Time)

Register HERE

Writers Block? Overcome Procrastination Now

Overcoming procrastination is possible! I’m a total procrastinator, yet, I have published five books, written TED talks for myself, and others, and run my home-based business where I’ve developed an online speaker and comedy workshop

And further more, I got this blog done!

You’re probably thinking that, “That doesn’t sound like a procrastinator.” You want proof of what a nut job I am?

Here’s a video of a day in the life of a writer (me) struggling to write a new speech where I keep looking for ideas in the refrigerator which has the same stuff in it as it had in it when I looked 5 minutes ago. Squirrel!

Why Do People Procrastinate?

According to Oregon State University, there are Six Reason why people procrastinate

#1 "But I Don't Know How"

When I was teaching standup, so many comics didn’t do any advance work because if they didn’t get laughs, they could cop-out by saying, “I didn’t work on this.” Nobody likes to feel dumb. In my comedy and speaking webinars, the attendees who do their homework and put themselves out there, get better. Just ask past comedy student, Seth Rogen.

#2 "This Stuff Is Just Plain Boring"

I was complaining about all the boring database work I have to do to promote my new book "The Message of You Journal" to my buddy film director, Cathryn Michon. Meanwhile, Cathryn commiserated because although, she got to write, starred in and direct her movie "Muffin Top: A Love Story," rather than spending her time drinking Champagne from a crystal Tiffany flute, she spent her time re-linking audio files, color correcting, and searching for corrupt pixels. As she said, "People don’t realize that 90% of having a dream job is boring, grueling, grunge work.” Take our dreams... please!
#3 "I Don't Feel Like Doing It"

If you want until you’re motivated to do something, you’re going to die waiting for that burst of inspiration. Getting tasks done is like married sex: you make an appointment, start doing it even when you don’t feel like it, and then your both surprise yourself that things got rolling.

#4 "But What If I Can't Cut It?"

Fear of failure is another reason people procrastinate. I remember when I was teaching comedy, that there was a student whose cell phone went off right before it was his turn to go onstage. He would shout, “My wife has an emergency!” But, the third time, his wife gave birth within a month, we were on to him. In my online Comedy Workshop, generally, the people who show up are the ones who succeed.

#5 "You Can't Make Me"

Many times, my internal voice sounds like my mother saying, “Do your homework, NOW!” And my rebellious reaction, “NO!” We baby boomers were the protesting generation. I can just see us in Assisted Living being pushed to the bathroom going, “Hell no; we won’t go!” Oh look, you already went... in your pants. 

Here’s the thing, if you are a procrastinator, there are workarounds to overcoming procrastination:


As in all first steps, you have to admit that you are a procrastinator. If your first thought right now is, I’ll admit this "later” rather than, “Now,” you are a procrastinator. I remember listening to Jane Fonda interview in the '80s where she called herself “Lazy.” Mind you, at the time she was a movie star, teaching workout classes, raising a family, as well as putting out exercise DVD series. Once you admit it, then you can accept fixes.


Turn to a power greater than yourself – an APP! Yes, there is an app for that and here are some good time management tools. According to LifeHacker.com here are the Top 15 Time Management Apps and Tools 


So now, even though, you have a list of time management tools, if you are like me, you “Dismiss” those annoying reminders on your iPhone telling you to do something. So, hire a boss via TaskRabbit .I tried hiring a Virtual assistant and that was a disaster. So, when I was writing a book, I hired someone whose sole job it was to sit next to me on the couch and not allow me to get up and wake me up when I fell asleep. That book is "The Comedy Bible" and has sold more than 500,000 copies.


I know, this is a weird tip. Avoid procrastination by procrastinating. Yesterday, I was beating myself up because I couldn’t get anything done. So, I just got out of the house, walked my dogs on Venice Beach, had some frozen Yoghurt, went shopping, and had a lovely cocktail. And the next day, I got stuff done, as I wrote this blog.  Sometimes, you have to give yourself space to let your brain relax.  Beating yourself up is never a way to overcome procrastination.

The good news is that you’re not alone. There are millions of us avoiding stuff and many of us are successful. We all need help and that’s why I created the ultimate Stop Procrastination tool,  The Message of You Website where we can all empower each other and overcome procrastination.

The Number One Tip to Being Funny

Have you ever bombed when trying to be funny?  OK, if you’re a comic, or a speaker, you probably are going to lie, right?

I’ll admit it – even, I, the author of "The Comedy Bible" have bombed.  Yes, I’m been in that "no-laughs" misery zone that segues into that “I-know-I-can-get-them” desperation mode.

It isn’t pretty.

Here are some of the STUPID THINGS that I have done when bombing:
  1. I start pacing. The bad news is that I look like a moving target. The good news is that I’ve racked up 3.2 miles on my Fitbit. 
  2. I start laughing at my own jokes. How phony is that? Obviously I’ve heard them before.
  3. I talk faster. One time I finished an hours worth of material in 15 minutes. A big problem when you’re the headliner. Now what?
  4. I walk into the audience to do crowd work. Not such a smart idea to get closer to the very people who hate you.
  5. I talk louder. Yes… a middle-aged woman shouting is SO much funnier.
  6. I start criticizing the audience. And we all know how well that works when trying to get someone to love you. 
  7. I get dirty. Right! As if talking about pubic hair while people are eating nachos is attractive.
    So, what is the number 1 secret to being funny? It’s to NOT TRY to be funny. Every time I haven’t done well, it’s because I wasn’t into what I was saying. I was just up there TRYING.  “Trying” is not BEING..

    So, rather than going onstage thinking, “I’m going to try to get people to laugh”; go onstage to COMMUNICATE your point of view, your opinions, your message. Even if you don’t get laughs, you still will have a purpose. And most importantly, going onstage DOING rather than TRYING will make you authentic, and even get you laughs.

    Judy's Blog

    Judy Carter blogs on comedy, storytelling and public speaking techniques, using personal stories and her adventures as a stand-up comic turned motivational public speaker. Her weekly blogs are read by fans of her books, “The Comedy Bible” (Simon and Schuster) and “The Message of You” (St. Martin’s Press), which include comics, speakers, and entrepreneurs. She is also known for teaching the value of humor and storytelling to businesses as a leadership and stress reduction tool.