|Photo courtesy of Pixabay.com|
Fall Starts with National Suicide Prevention Month
- Angelenos are starting to lose their tan.
- With all the kids back in school, the ocean water smells better as there is less pee in it.
- Weight Watcher meetings are less populated with swimsuit season over.
- The slight coolness in the air whips up sad feelings of loved ones who have fallen from us. We mourn for what was, who we once were, who we’d hoped to be and never will.
- MOVE: Go to another room. Go in the yard. Go to the store. Go anywhere other than where you are.
- GET A MASSAGE. People who get paid to touch us generally do a better job than the ones in bed with us.
- SHOP ON AMAZON. You can always return the stuff when you feel better.
- WALK YOURSELF OR YOUR DOG TO A NEW PLACE. Get away from the usual routine. The vibes of a different place, with different people is invigorating and healing.
- WRITE AN APPRECIATIVE FACEBOOK POST, SEND A TEXT OR EMAIL. Tell someone how and why you appreciate them. Helping another person is a terrific spirit lifter.
- PLAY A VIDEO GAME. Shooting the bad guy is a great way to express your anger and lift the fog.
- SING. Even if no one else will, your dog will listen.
- MAKE A LIST. Count the times you felt happy and try to recreate that state of mind.
- GIVE AWAY MONEY. But not to the wrong candidate. Kiva.com is a great site that loans money to impoverished small business owners who repay them. It’s the gift that truly keeps on giving.
- GO ON MEET.UP.COM You’ll get to know strangers who are worse off than you. Maybe others who’ve read this list. That will help put things in perspective.
- PAINT BY NUMBERS. When I write my books, I always do paint by numbers. You can’t go wrong. It’s easier than staying in the lines in a coloring book. There are no choices and it’s guaranteed to look like the picture on the box it came in.
- LABEL THINGS. Get an DYMO labeler and go to work. It makes a satisfying sound as it spits out labels such as “Ground Cumin” “2015 Taxes” and “Love Letters Circa 1985.” You will feel productive. But, if you over do it and start labeling you cats, “Cat” call your therapist ASAP.
My friend told me that she got a job as head of marketing for a new startup company. Not only is she going to be on salary, but she also gets a percentage of the startup company. Sarah, in her late 50s, is a former Hollywood agent, screenwriter, and entrepreneur. She doesn’t have an MBA, nor does she have any degree in marketing.
So how did Sarah, who has had little experience in marketing, get this amazing job when other people are aging out of the corporate market?
Sometimes a cliché is true. A dog is a man’s – or in this case, a woman’s – best friend. Sarah got it by walking her dog.
That’s right, you read this right. As both women walked their dogs, Sarah gave her neighbor great tips on launching her startup, which led to a job offer.
You see, business opportunity is everywhere. Some see it and act on it. Others are distracted by desperation and don’t notice when an answer to a career problem is right in front of them. It’s important to realize that it’s never too late to start a new career, in a different business, and have a new income stream.
Many of my baby boomer friends are shocked to find that their retirement savings are not sufficient to cover the long lives we are all facing, and Social Security payments aren’t going to give them a life that includes even grungy hotels.
Here are 4 Steps to help you find new business opportunities:
- Get out of the house and meet new people. Branch out. Do something different. Just last weekend, while playing Pokémon Go on the Santa Monica Pier, I met a man who was having trouble with a PokeStop. Turned out that he’s a dentist who had to give a speech, and he was scared out of his mind. Guess who has a new client? Me!
- Consider everyone you meet as a potential resource. Business opportunities are not just on LinkedIn or in an office. They can be your nextdoor neighbor whom you walk your dog with, or even your Uber driver (whose brother might run a comedy club that you have been trying to get into).
- Even if you don’t have an elevator, have an elevator speech. Be prepared to tell others what you do in a compelling one-minute pitch that doesn’t sound like you’re selling yourself. Sarah came to me for coaching last year as she was preparing to give a speech. We worked on The Message of You formula, a technique to market yourself -- and what you do by focusing on outcomes. This way of introducing yourself forms an instant connection to others.
- Giving often leads to getting. Be generous. Walking her dog, Sarah gave her neighbor marketing ideas. She did it, not to get a job, but that’s who Sarah is. As a freelancer, she advises authors on how to sell more books and does product placement for movies and books.
Have you noticed that people love when they’re not looking? It’s the same with getting a job or clients. By being giving, you’re likely to generate others to do the same, and you will be the recipient. It’s more inviting than a desperate, “I need a job!”
5 Steps to Having a Moneymaking Message
|Speaking at Women's Health Event in Pensacola, Fl|
This is excerpted from my book "The Message of You":
- Make a list of your successes.
- Next to each, note your starting point, i.e., bad health, living with your parents, directionless, whatever.
- Explain how you got from your “mess” to your “success.”
- Find 3 things you did differently that worked.
- Give a name/label to those 3 things that got you to success as those are your Action Steps.
Attend Free Online "Marketing Your Message" with Judy Carter
Thursday, August 4 - 6pm to 7pm (Pacific Time)
Say what you will about Millennials, but today’s kids have more sophisticated message marketing skills than most Baby Boomers. Still, even if you aren’t a born entrepreneur, you can learn 6 essential skills necessary to earn extra income with your home-based business.
Why become an entrepreneur?
The U.S. Bureau of Labor Statistics, the average person now has 12 jobs in his or her lifetime, and many of them are at the same time. If you want to afford a great lifestyle, it is necessary to be a self-starter and know how to maximize your earnings.
When starting a home-based business, BEFORE you hire someone to design your website, write copy, and handle the marketing, learn these 6 marketing skills:
Your message is your foundation to your marketing. To help you find your message and
other marketing skills, view free video lessons here. It all comes down to message
Judy Carter blogs on comedy, storytelling and public speaking techniques, using personal stories and her adventures as a stand-up comic turned motivational public speaker. Her weekly blogs are read by fans of her books, “The Comedy Bible” (Simon and Schuster) and “The Message of You” (St. Martin’s Press), which include comics, speakers, and entrepreneurs. She is also known for teaching the value of humor and storytelling to businesses as a leadership and stress reduction tool.