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Message Marketing: 6 Essential Entrepreneurial Marketing Skills for Your Home-Based Business

Attend Free Online "Marketing Your Message" with Judy Carter

Thursday, August 4 - 6pm to 7pm (Pacific Time)

Register HERE


Yesterday, when I asked my neighbor’s kid if she could walk my dog, she directed me to her dog walking website, complete with client reviews, a message statement (mission statement?), customer testimonials, and pricing tiers. In the About section, I learned she is 10 years old.

Say what you will about Millennials, but today’s kids have more sophisticated message marketing skills than most Baby Boomers. Still, even if you aren’t a born entrepreneur, you can learn 6 essential skills necessary to earn extra income with your home-based business.

Why become an entrepreneur?

With company’s hiring fewer full time employees, careers like my father’s, who had one job for his entire life and retired at 55 years old with a lucrative pension, are few and far between. According to The U.S. Bureau of Labor Statistics, the average person now has 12 jobs in his or her lifetime, and many of them are at the same time. If you want to afford a great lifestyle, it is necessary to be a self-starter and know how to maximize your earnings.

When starting a home-based business, BEFORE you hire someone to design your website, write copy, and handle the marketing, learn these 6 marketing skills:


1. Know your message. Your essential business message has to be front and center on your website. This is called Your Promise Statement which is a 5 to 7 word statement that conveys the results of someone using your service or product. That should go onto your website, form your social marketing campaign, and be reflected by your logo. http://themessageofyou.com/webinar-jane/

2. Get Google to Find You. Like the old adage goes, what good is a website if Google can’t find it? You can DIY SEO marketing to increase your online ranking without hiring an expensive expert.

3. Write Findable and Sizzling Web Copy.  Data driven websites are a bore. Communicate with clients using STORIES. There are 3 Essential Stories you have to have on your website.

4. Create a great demo video. Before you hire an expensive video production crew, assemble an authentic video that will connect with Millennials. A phone and selfie stick will be useful as you want to be authentic.

5. Connect with stories. Know your 3 Essential Business Stories that include: the story of your customers, the story of your business, and your own personal heart story.

6. Use public speaking to promote your business. Yes, speaking is scary, but there is no better marketing than a 12-minute TEDx talk to turn you into an International Expert.
Your message is your foundation to your marketing. To help you find your message and
other marketing skills, view free video lessons here. It all comes down to message
marketing.


Overcoming Procrastination: Read this now or you never will

Attend Free Online Comedy Workshop with Judy Carter

Thursday, July 14 - 6pm to 7pm (Pacific Time)

Register HERE


Writers Block? Overcome Procrastination Now

Overcoming procrastination is possible! I’m a total procrastinator, yet, I have published five books, written TED talks for myself, and others, and run my home-based business where I’ve developed an online speaker and comedy workshop

And further more, I got this blog done!

You’re probably thinking that, “That doesn’t sound like a procrastinator.” You want proof of what a nut job I am?

Here’s a video of a day in the life of a writer (me) struggling to write a new speech where I keep looking for ideas in the refrigerator which has the same stuff in it as it had in it when I looked 5 minutes ago. Squirrel!


Why Do People Procrastinate?

According to Oregon State University, there are Six Reason why people procrastinate

#1 "But I Don't Know How"

When I was teaching standup, so many comics didn’t do any advance work because if they didn’t get laughs, they could cop-out by saying, “I didn’t work on this.” Nobody likes to feel dumb. In my comedy and speaking webinars, the attendees who do their homework and put themselves out there, get better. Just ask past comedy student, Seth Rogen.

#2 "This Stuff Is Just Plain Boring"

I was complaining about all the boring database work I have to do to promote my new book "The Message of You Journal" to my buddy film director, Cathryn Michon. Meanwhile, Cathryn commiserated because although, she got to write, starred in and direct her movie "Muffin Top: A Love Story," rather than spending her time drinking Champagne from a crystal Tiffany flute, she spent her time re-linking audio files, color correcting, and searching for corrupt pixels. As she said, "People don’t realize that 90% of having a dream job is boring, grueling, grunge work.” Take our dreams... please!
#3 "I Don't Feel Like Doing It"

If you want until you’re motivated to do something, you’re going to die waiting for that burst of inspiration. Getting tasks done is like married sex: you make an appointment, start doing it even when you don’t feel like it, and then your both surprise yourself that things got rolling.

#4 "But What If I Can't Cut It?"

Fear of failure is another reason people procrastinate. I remember when I was teaching comedy, that there was a student whose cell phone went off right before it was his turn to go onstage. He would shout, “My wife has an emergency!” But, the third time, his wife gave birth within a month, we were on to him. In my online Comedy Workshop, generally, the people who show up are the ones who succeed.

#5 "You Can't Make Me"

Many times, my internal voice sounds like my mother saying, “Do your homework, NOW!” And my rebellious reaction, “NO!” We baby boomers were the protesting generation. I can just see us in Assisted Living being pushed to the bathroom going, “Hell no; we won’t go!” Oh look, you already went... in your pants. 

Here’s the thing, if you are a procrastinator, there are workarounds to overcoming procrastination:

ADMIT IT

As in all first steps, you have to admit that you are a procrastinator. If your first thought right now is, I’ll admit this "later” rather than, “Now,” you are a procrastinator. I remember listening to Jane Fonda interview in the '80s where she called herself “Lazy.” Mind you, at the time she was a movie star, teaching workout classes, raising a family, as well as putting out exercise DVD series. Once you admit it, then you can accept fixes.

GET APPS

Turn to a power greater than yourself – an APP! Yes, there is an app for that and here are some good time management tools. According to LifeHacker.com here are the Top 15 Time Management Apps and Tools 

HIRE A BOSS

So now, even though, you have a list of time management tools, if you are like me, you “Dismiss” those annoying reminders on your iPhone telling you to do something. So, hire a boss via TaskRabbit .I tried hiring a Virtual assistant and that was a disaster. So, when I was writing a book, I hired someone whose sole job it was to sit next to me on the couch and not allow me to get up and wake me up when I fell asleep. That book is "The Comedy Bible" and has sold more than 500,000 copies.

STOP WORKING

I know, this is a weird tip. Avoid procrastination by procrastinating. Yesterday, I was beating myself up because I couldn’t get anything done. So, I just got out of the house, walked my dogs on Venice Beach, had some frozen Yoghurt, went shopping, and had a lovely cocktail. And the next day, I got stuff done, as I wrote this blog.  Sometimes, you have to give yourself space to let your brain relax.  Beating yourself up is never a way to overcome procrastination.

The good news is that you’re not alone. There are millions of us avoiding stuff and many of us are successful. We all need help and that’s why I created the ultimate Stop Procrastination tool,  The Message of You Website where we can all empower each other and overcome procrastination.


The Number One Tip to Being Funny


Have you ever bombed when trying to be funny?  OK, if you’re a comic, or a speaker, you probably are going to lie, right?

I’ll admit it – even, I, the author of "The Comedy Bible" have bombed.  Yes, I’m been in that "no-laughs" misery zone that segues into that “I-know-I-can-get-them” desperation mode.

It isn’t pretty.

Here are some of the STUPID THINGS that I have done when bombing:
  1. I start pacing. The bad news is that I look like a moving target. The good news is that I’ve racked up 3.2 miles on my Fitbit. 
  2. I start laughing at my own jokes. How phony is that? Obviously I’ve heard them before.
  3. I talk faster. One time I finished an hours worth of material in 15 minutes. A big problem when you’re the headliner. Now what?
  4. I walk into the audience to do crowd work. Not such a smart idea to get closer to the very people who hate you.
  5. I talk louder. Yes… a middle-aged woman shouting is SO much funnier.
  6. I start criticizing the audience. And we all know how well that works when trying to get someone to love you. 
  7. I get dirty. Right! As if talking about pubic hair while people are eating nachos is attractive.
    So, what is the number 1 secret to being funny? It’s to NOT TRY to be funny. Every time I haven’t done well, it’s because I wasn’t into what I was saying. I was just up there TRYING.  “Trying” is not BEING..

    So, rather than going onstage thinking, “I’m going to try to get people to laugh”; go onstage to COMMUNICATE your point of view, your opinions, your message. Even if you don’t get laughs, you still will have a purpose. And most importantly, going onstage DOING rather than TRYING will make you authentic, and even get you laughs.

    Outlaw immigrants? Then No Baklava for Trump!

    Stop hypocrisy by living by the laws you make

     

    Our Congress refuses to pass laws on gun control as they voted down 4 bills today.

    While everyone is talking about Orlando, I am thinking of another state, Ohio. In a few weeks, Republicans will flock there but although Ohio is an open carry state, no guns will be allowed at the convention. Right out of the gate, Donald Trump talked about the wall he would build if elected and in fact, he has already built one for himself.  His wall of high security at Trump Tower, his bodyguards, his private jets means he doesn't have to be in around crazy people who have assault rifles, but the rest of us do.

    There certainly wasn't a wall of protection around anyone who died from a bullet in a movie theater, a high school, a church, a college campus, or, most recently, a nightclub.


    Sobbing along with others in my Venice Beach community, we listened as they read the 49 names of the mostly gay Latinos gunned down in Orlando. We hugged each other and recommitted to the fight to end easy access to assault rifles that allow a mentally ill person to shoot hundreds in minutes.

    I was sure that this would be the event that pushed our leaders to do something to stop this gun insanity. Instead, I hear I hear Donald Trump’s solution is building walls and preventing immigrants from entering this country.

    You know the Golden Rule? Treat others as you would want to be treated? I have a new one. The people who make the laws have to live by the laws they create.

    Strange as they say that everyone carrying guns makes us safer. Following that logic, concealed weapons SHOULD be allowed at their convention. They want them in schools, then why not at their convention or, for that matter, in Congress?

    Similarly those who refuse to raise the minimum wage should be paid like the employees at Walmart. And we all know that the clerks work a hell of lot harder than our Congress people.

    They don’t like Obamacare? Cancel their free medical insurance provided by taxpayers and let them try to get insurance with a preexisting condition.

    You don’t support Black Lives Matter, minorities or gays? Then you can listen only to white people music. That’s right, bop along to an accordion solo. And, have a straight person do your hair (I’m sure that’s the explanation for Donald’s “every day is a bad hair day”).

    You want to build walls that keep out immigrants? Then you don’t get to eat Greek or Ethiopian food, delicious Korean-Mexican short-rib tacos or amazing Pasta Fogioli at that new Italian restaurant direct from Naples. Enjoy your can of SpaghettiOs.

    Let the lawmakers live with the consequences of the laws they support. Maybe that will teach them the contributions foreigners have made to our culture, and they might be more open to building bridges, not walls.

    Sign the Petition: "Ban Assault Weapons Now" 

    What do you think? Please add your comments.

    3 Simple Steps to Get a Business Mentor for Free: Enroll Others in your Message

    As a newly single person, I get excited when someone asks me out to dinner, especially when I hear, “I’m treating!”

    “Wow, that’s promising. Someone really likes me!”

    But, my enthusiasm is dampened when I hear: “I’m treating because I want to pick your brain.”

    Now, at my age, I’m thrilled that anyone wants to pick a piece of my body, but my least favorite part to give away for free is my brain.  Isn’t that called intellectual prostitution?  I’m whoring my brain away for a fillet of Salmon.

    I understand why I get approached this way. After all, I’m a former standup comic turned speaker and one of the few people who actually gets paid to do what I love – to stand in front of others to entertain and inspire. Most people who consult with me on improving their presentation skills want to learn how to quit their day job and get paid to speak.

    I know that the comic or speaker who asks me out for a date has good intent, but there’s a better approach to get information, than offer a meal. It’s not like I have a sign on my door that says, “Will consult for food.”

    After all, I’m sure you, just like I, have spent a lot of money filling your brain with marketable skills and professional know-how. We’ve gone to college, attended meetings, got CPU credits, not to mention years of therapy to correct a dysfunctional childhood so we can go days without Xanax.

    And you want me to tell you how togged paid to speak for a slice of pizza?

    Now, I DO give stuff away. But, it’s usually when someone approaches me with a MESSAGE that I believe in. Then I don’t even care about the meal. I WANT to help because the person has ENROLLED me in their message. They get a “piece of my mind” and a boatload of my talent when they offer me to be a part of something I believe in.

    I have donated speeches to cancer, children, veterans as well as assisting with writing TED talks for discounted fees because I believe in the MESSAGE. That’s what happened when Muslim scholar, Dalia Mogahed asked me to write her TED talk which resulted in over 1.5 million views. Even though I'm not Muslim, I’m proud to be a part of her message of ending Islamophobia.

    So, when you need help that you can’t afford, think about how you approach someone. Rather that paying them with paella, know how to enroll someone in your message.

    3 Steps to Enroll a Business Mentor


    1.  Describe your business without using these three words, “I” “My” “Me.” Rather, describe what you do in terms of the RESULTS you create for OTHERS.  
    2. Identify the “Problems” your business solves. Another words, when Dalia Mogahed came to me, rather than telling me all about herself and the TED talk she wanted to do, she told me of her concerns about the stereotyping and discrimination of Muslims. Although not Muslim myself, I fully got onboard as I wanted to join her in making a difference.
    3. Create a simple statement that contains the problem you want fixed, the audience your business addresses, your credentials to fix the problem, and the results you can create.
    Master these simple 3 steps and you will not only enroll a business mentor, but interns, followers, and especially customers. Practice these three steps and use them to promote your business and even get paid to speak!

    Get access to Judy by becoming a member of TheMessageofYou.com

    Judy's Blog

    Judy Carter blogs on comedy, storytelling and public speaking techniques, using personal stories and her adventures as a stand-up comic turned motivational public speaker. Her weekly blogs are read by fans of her books, “The Comedy Bible” (Simon and Schuster) and “The Message of You” (St. Martin’s Press), which include comics, speakers, and entrepreneurs. She is also known for teaching the value of humor and storytelling to businesses as a leadership and stress reduction tool.