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Message Marketing: 6 Essential Entrepreneurial Marketing Skills for Your Home-Based Business

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Thursday, August 4 - 6pm to 7pm (Pacific Time)

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Yesterday, when I asked my neighbor’s kid if she could walk my dog, she directed me to her dog walking website, complete with client reviews, a message statement, customer testimonials, and pricing tiers. In the About section, I learned she is 10 years old.

Say what you will about Millennials, but today’s kids have more sophisticated message marketing skills than most Baby Boomers. Still, even if you aren’t a born entrepreneur, you can learn 6 essential skills necessary to earn extra income with your home-based business.

Why become an entrepreneur?

With company’s hiring fewer full time employees, careers like my father’s, who had one job for his entire life and retired at 55 years old with a lucrative pension, are few and far between. According to The U.S. Bureau of Labor Statistics, the average person now has 12 jobs in his or her lifetime, and many of them are at the same time. If you want to afford a great lifestyle, it is necessary to be a self-starter and know how to maximize your earnings.

When starting a home-based business, BEFORE you hire someone to design your website, write copy, and handle the marketing, learn these 6 marketing skills:


1. Know your message. Your essential business message has to be front and center on your website. This is called Your Promise Statement which is a 5 to 7 word statement that conveys the results of someone using your service or product. That should go onto your website, form your social marketing campaign, and be reflected by your logo. http://themessageofyou.com/webinar-jane/

2. Get Google to Find You. Like the old adage goes, what good is a website if Google can’t find it? You can DIY SEO marketing to increase your online ranking without hiring an expensive expert.

3. Write Findable and Sizzling Web Copy.  Data driven websites are a bore. Communicate with clients using STORIES. There are 3 Essential Stories you have to have on your website.

4. Create a great demo video. Before you hire an expensive video production crew, assemble an authentic video that will connect with Millennials. A phone and selfie stick will be useful as you want to be authentic.

5. Connect with stories. Know your 3 Essential Business Stories that include: the story of your customers, the story of your business, and your own personal heart story.

6. Use public speaking to promote your business. Yes, speaking is scary, but there is no better marketing than a 12-minute TEDx talk to turn you into an International Expert.
Your message is your foundation to your marketing. To help you find your message and
other marketing skills, view free video lessons here. It all comes down to message
marketing.


2 comments:

  1. Fabulous article and s great example of offering valuable content as part of your community management. Love this!!!! It might be fun to add "Develop a Funnel Strategy" and "which do you need: a Community Manager or Soc Media Strategy or both."

    Anywho you rock.

    ReplyDelete
  2. Too bad today's entrepreneurs have to pay almost $500 in licenses and fees before they can even open a lemonade stand. Which means only kids with rich parents can do it: http://www.cnbc.com/2015/06/19/lemonade-war-3-legal-issues-with-your-kids-small-biz.html

    ReplyDelete

Judy's Blog

Judy Carter blogs on comedy, storytelling and public speaking techniques, using personal stories and her adventures as a stand-up comic turned motivational public speaker. Her weekly blogs are read by fans of her books, “The Comedy Bible” (Simon and Schuster) and “The Message of You” (St. Martin’s Press), which include comics, speakers, and entrepreneurs. She is also known for teaching the value of humor and storytelling to businesses as a leadership and stress reduction tool.