1) Create a database. (CRM – Customer Relationship Management) When I was an 8 year-old magician performing at birthday parties, I kept every client’s name on an index card in a recipe box. I’ve moved up from a recipe box to a computer, where I file away everyone who has ever contacted me. Just like in Game of Thrones, the power is in the hands of how many people are in your army. Now, your power is in the number of followers you have in your database, on Twitter, on Facebook, and on YouTube. I use SugarCRM. You can use MailChimp, or here is a list of reviews http://www.reviews.com/crm-software/.
2) Provide your followers with value. They want to hear how you can help them. Give your fans something other than, “Come see my show!” Email them about things THEY are interested in (don’t assume it’s you). Think of yourself as a first responder for THEIR needs.
3) Network by supporting other people. After your day job, get out of the house, stay off the 405 and other roads that don’t move so you can talk to other comics, actors, writers, and participate in the community. If you come to other people’s events, they just might come to yours (it’s not true for funerals).
4) Become a YOUTUBE STAR. DIY your own projects on YouTube. Build your team to create your own projects and internet content. Join together with actors, writers, and directors to show what you can do. YouTube sensation Jenna Marbles has over 13 million subscribers and makes millions. GloZell turned herself into a star with her zany characters on YouTube. YouTube is the stage you want to be on.