I got into the corporate comedy market in the 90s when after a run of headlining comedy clubs, I started to see clubs close, audiences dwindle, and more and more new comics entering the field. I saw the writing on the wall as it was hard to remain a "young, up and coming comic," when I was turning 40.
At that time I got a corporate gig for the Nat'l Assoc. of Fruits and Vegetables where they just wanted me to "talk" about comedy. I created kind of a mash-up from my experiences of teaching comedy and added a few bits from my act. It was very uneven and awkward, but the audience seemed to enjoy it. Even though I had to share the stage with a dancing avocado, nobody threw anything at my head and at the end of the talk, they handed me a big check. After it was over, all I could think was, "Speaking for a living rocks! How do I do this full time?"
I started researching the speaking business and found there were a lot more speaking gigs available than comedy gigs. There were also a lot of perks. Speakers were paid more than comics, they had a full hour to perform in front of sober and appreciative audiences and best of all, as a speaker, I didn't have to be the "hot, new, up and coming young talent" forever. In fact, in the speaking profession, experience, age and wisdom were actually considered assets and not liabilities. Whoo-Hoo!
I wanted to learn more about it, so I joined the National Speakers Association -- where I met comics I never heard of who were making six figures for one gig. And here's the weird thing -- many of these successful speakers had never been on "Conan," nor were they household names. But they all had something I didn't. They had a message.
It took me years to find the "Message of Me" but once I did and combined it with my standup act, I was able to buy and build my dream house, and on top of it, not only make people laugh, but make a difference.
Let me show you how you can fit into this market. Let me help you find the "Message of You." It's right there in the stories you tell your kids, underneath the jokes you write, and the work you do.
- Judy Carter
Author of The Comedy Bible, Motivational-Humorist, and Comedy Coach. Coming in 2013 "Make a Career Out of The Message of You."