How to get an audience to love you in 60 seconds

To get an audience to love you, open with a story that is about THEM!  What is everyone interested in? Themselves.

Last night I spoke at a women’s event in Robinson, Illinois.  I opened with a story about my drive through Amish country and the unusual names of the cities I drove through to get there:

“What a long scary drive it was from Indianapolis to get here.   I was driving so long that I looked at the time on my cell phone and it went back an hour? [Indiana is Eastern time and Illinois is on Central Time.] Then, in front of me on the road was a horse and buggy.  Time didn’t change an hour! It changed a 100 years! {Huge laughs]. Then I drove, what seemed to me to be forever, and I hit Palestine [name of a city near Robinson]. Did I miss a turn?  Because somehow I’m not in the Midwest, I’m in the Middle East!  [Huge Laughs]. This is scary because, 1.  It’s late at night, 2. I’m Jewish. [Huge Laughs]”

I always riff at the beginning of my speech on material that is specific to the audience.  The audience really appreciates that and I then have them in the palm of my hand after that!

Judy Carter

"Laughing your way out of Stress"

www.judycarter.com

310-915-0555

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